Keyword Research – Health Care Social Media

Monday Morning Cool Tool: Ahrefs’ Keyword Generator

Posted on March 6, 2023March 6, 2023 by Editor

The cool tool recommendation this week is Ahrefs’ Keyword Generator – a powerful keyword research tool.

Keyword research is a critical component of any successful SEO strategy, as it helps us to identify the most relevant and valuable keywords to target in our content.

One of the key benefits of the tool is that it provides users with a wide range of keyword suggestions, including long-tail keywords that are often overlooked by other tools. Long-tail keywords are longer, more specific keyword phrases that are less competitive than shorter, more general keywords. By targeting long-tail keywords, you can often achieve higher rankings in search engine results pages (SERPs) and attract more targeted traffic to your website.

Let’s see it in action.

Enter your chosen keyword or phrase. You can choose to search across Google or Bing search engines or if you are making videos instead of written content, YouTube. You can also specify a country-specific search.

Here’s a sample of keyword phrases and questions the tool returned.

Note: Ahrefs is not a free tool, although they do offer a 7-day trial for $7. However, if you are serious about search engine optimisation, it’s considered to be one of the most comprehensive and powerful SEO tools on the market. It offers a variety of features, including keyword research, backlink analysis, content analysis, site audit, and more, making it a valuable tool if you’re looking to improve your online visibility and attract more targeted traffic to your website.

Cool Tool

Monday Morning Cool Tool: UberSuggest

Posted on June 6, 2022June 6, 2022 by Editor

This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.

This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.

Let’s see it in action.

Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.

The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).

Keyword Ideas

Now I can start to drill down into keyword ideas based on my head keyword.

As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.

Content Ideas

Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.

Backlink Data

Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.

Pricing

You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.