This week I’m recommending Keyword Surfer – a free Chrome extension that gives you keyword search volume in Google search results.
One of the really cool things about this tool is that it offers tons of SEO tips and advice with a comprehensive knowledge base. It even offers a free SEO Writing Masterclass which can take you from SEO zero to hero.
Watch the short video below to learn more.
This week’s cool tool recommendation is Text Optimizer – a tool to help you optimize your content to rank better on SERPs (Search Engine Results Pages)
Text Optimizer extracts terms and concepts from SERPs and analyzes the semantics to come up with a list of questions to include in your articles.
Select the search engine you want to optimize for, enter the desired search terms, choose a targeting location, and either paste your text or provide a link to existing content.
Let’s see how it works with the broad term “social media marketing”
And here are just some of my results – the tool returns many more suggestions.
You can use the tool to compare your existing text to the snippets Google returns for that query if you already have a page you want to rank. After scoring your text, it will suggest adding some of those suggested terms to your content.
Google generates its search snippets based on which sentences from ranked pages best answer the query. In other words, the search snippets are Google’s best (in its opinion) summary of the topic of the query. The semantic analysis of these snippets and the extraction of related terms and topics will give you a better understanding of what you need to include in your content.
Pricing
You can start for free with Text Optimizer. Paid tools begin at $60 per month.
This week I’m recommending Dr. Link Check– a tool to help you identify broken links on your website and fix them.
Did you know that broken links on your website are sending signals to Google that your website is old and outdated and perhaps even untrustworthy?
Broken links or dead links are hyperlinks on a webpage that are no longer functional. They can negatively impact your SEO by impacting bounce rate (the percentage of visitors that navigate away from a particular site after viewing only one page) and time on site, two factors that directly affect SEO.
Finding broken links is the first step to fixing them. This can be done in a number of ways. One is to use a tool like Dr. Link Checker.
It’s very simple to use. Simply type in the url of your site and let the link checker go to work.
This shows me a list of the broken links on my own website that I need to fix. A majority of these link to dead external sites. This makes sense since I originally linked out to speaking engagements and the conference and meeting sites have been taken down. In this case, I have no choice but to delete the hyperlink since I have no control over external links.
When it comes to internal links, I have control over them, and it’s good SEO practice to review content and correct broken links immediately.
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Content Ideas
This week I’m recommending UberSuggest – a free keyword research tool that lets you see which keywords are performing best for your competitors/peers.
This truly is a super helpful tool when it comes to Search Engine Optimisation. It generates a list of keywords for you based on what is working for your competitors and based on what people are typing into Google, allowing you to see volume, competition, and even seasonal trends for each of your chosen keywords.
Let’s see it in action.
Type in your chosen keyword (or a domain of a competitor to see which keywords are ranking for them). In this example, I’ll use the keyword ‘social media’.
The first thing I get is an overview of keyword search volume (the number of searches this keyword has per month) SEO difficulty (estimated competition in organic search – the higher the number the more competitive) paid difficulty (estimated competition in organic search – the higher the number the more competitive) and cost per click (if you are using paid Google ads).
Keyword Ideas
Now I can start to drill down into keyword ideas based on my head keyword.
As you can see from the screenshot above, you can do a lot more, such as identify how popular the keyword is based on its search volume over the last 12 months.
Content Ideas
Now let’s look at what we can do with these keywords. Ubersuggest shows you the highest performing content for your chosen keywords.
Backlink Data
Backlinks are one of the most important components of Google’s ranking algorithm. However, there is a problem. They are difficult to build. Ubersuggest lets you see exactly what content people are linking to in your space. You then approach each of these sites and ask them to link to you.
Pricing
You get three free daily searches with the free version. Before you decide to upgrade, you can try out a paid version for free for 7 days.
SEO (the acronym stands for Search Engine Optimization) is the process of getting traffic from “organic” listings on search engines in order to improve your website’s search engine ranking.
Did you know that 39% of total global web traffic comes from search, with Google receiving over 63,000 searches per second on any given day?
But 75% of users never click past the first page of search results.
In this infographic, you can see at a glance some of the most common on-site SEO issues, with duplicate content being the worst offender.
This week’s cool tool recommendation is Browseo, a web app which allows you to view your website the way a search engine sees it. It also highlights parts of a page that are relevant for SEO.
You simply enter a URL above to get started.
For more SEO tools like this, read 30 of The Best Free SEO Tools To Improve Your Online Marketing
As the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel for healthcare marketing. In today’s social media-connected, content marketing rich environment, healthcare marketeers who are not using social media as part of their strategy are missing out. In today’s post, I will outline the four essential steps required for successful healthcare social media marketing.
The first step is to gain a clearer image of who your audience is and what they are saying about you. Only then will you be able to create compelling, relevant and valuable content to fuel the social media engine.
(1) Identify and segment your online audience
Your healthcare marketing efforts will be much stronger if you can identify your target market and segment it so that you can tailor your content more specifically for them. Unless you take this first step, your social media marketing activities will remain unfocused. If you can clearly identify your target market, then you can plan the best combination of email marketing, social networking strategies, SEO, Pay Per Click, Banner ads, etc. You are looking to drill down deeper to discover their geographic location, their gender, level of education, family status, which social media sites they use, what conversations they are having online, how they are engaging with you, your competition and your online partners.
(2) Plan your social and digital media channels
Armed with this information you will now be able to plan which social media channels are most suited to your target market and direct your efforts accordingly. For example, if you identify that your audience is predominately female, you might direct some of your healthcare marketing efforts to Pinterest, a site whose rapid growth and success has been driven by women.
(3) Join in the online conversation
There is a support and community group for just about any medical condition or interest online. To further expand their reach and focus on patient care, these groups need the input of qualified healthcare practitioners to help validate the information discussed on their sites and to ensure balanced views that are in the best interest of patients. Participating in these communities by providing advice, educational podcasts, guest contributions to widely read blogs and websites can help you broadcast your brand and build your reputation, while providing valuable support to the group.
(4) Monitor your online reputation
Consistency, credibility and connection are the cornerstones of maintaining your healthcare brand’s integrity. It is important to listen to what is being said about your brand, not just to know what is going on and whether you are receiving any negative publicity or comments that need to be addressed, but also to know what you are doing right, so that you can do more of it. At a minimum keep an eye on tweets, comments and messages on your Twitter, blog and Facebook accounts. You should also set up Google Alerts for your brand and industry.
There’s no question that social media is growing in importance in the healthcare field and it is no longer an optional marketing strategy. The conversation is happening online with or without you, so for the sake of your healthcare brand, join it!
Social Media and SEO – An infographic by the team at WhiteFire, an SEO Company
Health Care Social Media 