Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Ribbet

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a photo-editing app called Ribbet.

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Ribbet is a free online photo editor and collage maker with beautiful filters, seasonal effects, touch-ups, stickers, and fonts.  You can quickly improve sharpness, crop, resize and rotate your images.  You can also upload up to 5 photos at once to create a collage effect.

The interface is simple and intuitive and I really like that Ribbet is easy to use but provides all of the essential photo editing functions.  If you’re looking for a quick and easy way to edit your photos then I highly recommend you check out this tool.

 

 

 

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pikwizard

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Image Source: Pikwizard

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending a free stock photo site called Pikwizard . 

As regular readers know, I am obsessed with visuals in marketing, but it’s hard to find medical related stock images that haven’t been used ad infinitum.  I was really pleased to hear about Pikwizard and find a super selection of medical-themed images. The site is particularly good for aesthetic procedures and dentistry-related images.

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Image Source: Pikwizard

Pikwizard hosts over 100,000 completely free images, with over 20,000 of those exclusive to the site.  Adding new images to their stock library daily, the site’s ultimate goal is to get to more than 1 million images!

Visit  www.pikwizard.com next time you need an image to enhance your medical marketing. 

 

Posted in Cool Tool

Monday Morning Cool Tool: Freerange

download-24This week’s cool tool recommendation is Freerange which provides free high res stock photos for commercial and non-commercial use.

The photos either come directly from in-house photographers and archives or they are contributed by a growing community of photographers. Images provided directly (in-house) by Freerange Stock originate one of two ways. They are either digitally photographed on Canon DSLR cameras or they are a high resolution (4000 dpi) Nikon scan of an original 35mm slide. Once the image is acquired, the photo is sharpened, color corrected, cropped and keyworded. Some images are manipulated in Photoshop to make them more effective. Then the original is archived and a 2400×1600 version is optimized and output, then posted on the live site.

It’s certainly one of the best sources of stock photos I’ve come across – and it’s free! Try it today.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Infogram

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Infogram, a free infographic and data visualization tool.

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Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.

Visit https://infogram.com and try it for yourself.

 

Posted in #HCSM

10 Places To Find The Best Free Images For Your Healthcare Marketing

Do you want your content to stand out in today’s crowded social media landscape? Then it’s time to get visual with social media.

You probably don’t need me to tell you that great visuals make for great marketing. Visual content can be an incredibly powerful marketing tool, one that increases message association, brand awareness, and encourages engagement and shares. The brain processes visual data 60,000 times faster than text. Additionally, 90% of information transmitted to the brain is visual.

The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, but research has also shown that tweets and Facebook posts with images encourage more engagement.  You should also add an image to every single blog post you write and use images to break up the tedium of text.

Whether it’s growing your brand identity or improving medication adherence through instructions, visuals are a key to interacting with and empowering patients. But when it comes to using images don’t be tempted to reach for the nearest stock photo.

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These days there’s no excuse for using boring stock images you can find all over the web. In this article, you’ll learn my favorite recommendations for sourcing images you can use to enhance your social media posts – and best of all they’re free!

1. Freepik offers users, high-quality graphic designs: exclusive illustrations and graphics resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

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2. Gratisography is a collection of free high-resolution pictures you can use on your personal and commercial projects, free of copyright restrictions.

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Image Source: Gratistography

What I really like about this site is many of the images are quirky and fun — no cheesy stock images here!

3. ISO Republic provides over 3,000 images under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for personal or commercial purposes with no attribution required.

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Image Source: ISO Republic

4. Life of Pix is a collection of free high resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal.

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Image Source: Life of Pix

Their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart’s content.

5. Morguefile is a free photo archive “for creatives, by creatives.” The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.

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Image Source: Morgue File

6. Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories.

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Image Source: Pexels

Pexels has also added a large library of stock videos to its site under Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock videos.

7.  Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013.

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Image Source: PicJumbo

Users can click through the different categories of over 600 free high-resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing. No attribution is required.

8. Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. On the home page, you’ll find a small, curated collection of images and a search bar for more targeted results.

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Image Source: Pixabay

Pixabay also has a collection of stock videos for use in your marketing.

9. Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end, it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.

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Image Source: Rawpixel

10. Unsplash gives you access to a bank of 50,000+ free-to-use photos. You can subscribe to receive ten new images every ten days directly into your inbox.

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Image Source: Unsplash

Creating compelling visual content can be a powerful way to connect with your audience. People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.

Spend some time this week perusing these sites and download a selection of your favorite images to your desktop. Then get creative with the help of an image editing tool such as Canva and edit your chosen images into something more interesting for your brand. Save these images to a Dropbox folder so you now have your own library of unique images to draw on each time you write a new piece of content or post something to social media.

For more image editing tools check out my weekly cool tool recommendations.

You might also like to read How to Add Visual Appeal to Your Social Media Campaign

Posted in Cool Tool

Monday Morning Cool Tool: Fotor

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Fotor, a free image editing tool.

Fotor is quick and easy to use (A paid version is available that contains more features and is ad-free.)  You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready to go graphics, icons and studio-quality video templates.

Visit www.Fotor.com and try it for yourself.

 

Posted in Cool Tool

Monday Morning Cool Tool: Photofunio

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Photofunio an image editing tool.

With PhotoFunia you can edit photos online for free in a matter of seconds resulting in high quality photo collages. As the name suggests, this tool is a lot of fun to use. It helps you make a mark with your photos by incorporating your photos into mock-ups of background images including billboards, magazine covers, and movie posters.

Here I am as a magic playing card  🙂

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Visit http://photofunia.com and try it for yourself.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Landscape

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Landscape, a super-cool image resizing tool from Sprout Social. 

Landscape allows you to crop images for any social profile and resize your images with always up-to-date dimensions for every network.

Here’s how it works

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You don’t have to consult a running list of network and post type dimensions anymore—let Landscape do it for you. How cool is that!

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Biteable

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is  Biteable – a desktop video creation tool which bills itself as “The World’s Simplest Video Maker.”

You can choose from a selection of pre-designed Templates or you can build your video from scratch yourself. Biteable hosts a large collection of video clips and images (many of these clips are included with the free plan) to add to your templates.  It also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours.

Biteable’s free plan allows you to create five projects per month and publish HD-quality video to YouTube and Facebook. The paid plan ($29/month) offers unlimited videos, 85,000 stock footage clips, and no watermark.

 

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Ripl

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Ripl is a mobile app (iOS and Android) that lets you create short animated videos with professionally designed templates.

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Ripl was created to empower every small business owner to build an amazing brand. We made the Ripl app simple, quick and intuitive because business tools should do the work for you, not make more work for you.

You can choose from 200+ animated designs to easily create posts that fit your unique brand. You can add your photo(s) and text, choose a design template, customize the post for your business, and share in one tap to your social media accounts.

Ripl is integrated with the major social media platforms, so sharing your final video is easy. Once you’ve connected your social profiles to Ripl, you can post directly to Facebook, Facebook groups, YouTube, LinkedIn, and more. You can export your videos if you want to use them outside of your social media platforms.

Ripl is free to download and includes an assortment of free designs. Additionally, we offer Ripl Pro—a paid subscription that offers more designs, more music options, logo and brand customizations, scheduling features and more.