This week I’m recommending Fotor, a free image editing tool and design maker for PC and mobile.
Easy-to-use interfaces and tutorials make it a breeze to create beautiful images without needing to be a professional designer. You can choose from hundreds of templates and text-image combinations. Creating beautiful designs is as simple as modifying the templates.
You can use it to create a variety of images, including photo collages for social media, making as many edits as you need from an extensive menu of edits. Fotor even provides an area where you can experiment to the side of your canvas. It includes ready-to-go graphics, icons, and studio-quality video templates. One of my favorite Fotor features is the LinkedIn banner design and the logo maker.
A paid version is available that contains more features and is ad-free.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.
This week I’m recommending Infogram, a free infographic and data visualization tool.
Infogram’s Basic (free) plan is intended only for non-commercial use, such as personal projects, blogs and presentations, within the limits of fair use. Its Business plan allows you to remove Infogram’s branding and add your own logo (it offers a reduced price for nonprofit and educational organizations.) The Basic plan includes 37 chart templates and allows users to generate up to 10 three-page projects based on their data.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.
Responsinator lets you see how your website looks on the most popular devices.
Why Mobile Responsive Websites Are A Must
Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022. Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.
Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices.
Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo editing app TouchRetouch.
The app is designed to deal with unwanted content in photos, without having to resort to Photoshop. It allows you to remove small items from your photos by drawing over them with your finger.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Hemingway Editor, a proofreading tool which clears your copy of all unnecessary copy.
Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.
Billed as the world’s simplest online Portable Network Graphics (PNG) transparency maker. Just import your PNG image in the editor and you will instantly get a transparent PNG. Free, quick, and instantaneous it’s a super easy tool to add to your image creation toolbox.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is infographic maker Piktochart .
Infographicsare great for getting your content shared but many people are put off by the thought that you have to hire a graphic designer to create them. The good news is you don’t have to be a designer nor spend a lot of money to create them. Use a tool such as Piktochart to create engaging infographics. Choose a template and then customize it with text, fonts, and colors.
The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, but research has also shown that tweets and Facebook posts with images encourage more engagement. You should also add an image to every single blog post you write and use images to break up the tedium of text.
Whether it’s growing your brand identity or improving medication adherence through instructions, visuals are a key to interacting with and empowering patients. But when it comes to using images don’t be tempted to reach for the nearest stock photo.
These days there’s no excuse for using boring stock images you can find all over the web. In this article, you’ll learn my favorite recommendations for sourcing images you can use to enhance your social media posts – and best of all they’re free!
1. Freepikoffers users, high-quality graphic designs: exclusive illustrations and graphics resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.
What I really like about this site is many of the images are quirky and fun — no cheesy stock images here!
3. ISO Republicprovides over 3,000 images under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for personal or commercial purposes with no attribution required.
4. Life of Pixis a collection of free high resolution stock images donated to the public domain by the Leeroy Advertising Agency in Montreal.
Their sister site Life of Vids offers royalty-free videos, clips, and loops for you to use to your heart’s content.
5. Morguefile is a free photo archive “for creatives, by creatives.” The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.
6. Pexelsprovides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories.
Pexels has also added a large library of stock videos to its site under Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock videos.
7. Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013.
Users can click through the different categories of over 600 free high-resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing. No attribution is required.
8. Pixabayhosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. On the home page, you’ll find a small, curated collection of images and a search bar for more targeted results.
Pixabay also has a collection of stock videos for use in your marketing.
9. Rawpixel prides itself on having the most diverse collection of stock photos on the web. It wants to change the face of stock photography by creating design resources that reflect today’s society as it really is. To this end, it has started the (one) world face project with the ultimate goal of photographing people from every nation in the world.
10. Unsplashgives you access to a bank of 50,000+ free-to-use photos. You can subscribe to receive ten new images every ten days directly into your inbox.
Creating compelling visual content can be a powerful way to connect with your audience. People connect more emotionally with images than text, and in an increasingly crowded digital landscape, when our minds are attracted more readily to content that draws our eye, images can break through the online content clutter to quickly communicate your marketing messages.
Spend some time this week perusing these sites and download a selection of your favorite images to your desktop. Then get creative with the help of an image editing tool such as Canva and edit your chosen images into something more interesting for your brand. Save these images to a Dropbox folder so you now have your own library of unique images to draw on each time you write a new piece of content or post something to social media.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is AutoDraw – an online drawing tool by Google.
AutoDraw pairs the magic of machine learning with drawings from talented artists to help everyone create anything visual, fast. Watch this short video to learn more about how you can use this cool tool.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is photo-editing tool BeFunky.
There is so much you can do with this tool to enhance your visual marketing assets, including creating collages, adding “one-click” photo effects (there are over 300 photo effects and filters to choose from) and an array of graphics (eg speech bubbles). The basic account is free to use and provides users with access to a library of 125 digital effects.