Posted in Cool Tool

Monday Morning Cool Tool: GTmetrix

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending website speed test tool –  GTmetrix.

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GTmetrix has a suite of features and options to make optimizing your website clear and easy. It gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. You can also use the tool to analyze the page load of your site from 28 servers in 7 different regions around the world.

How fast your website loads is critical – a good site will load in 2 seconds. Research shows that a single second delay in site load time can reduce your conversions by 7 percent. If your site is taking longer than that, consider that around 40% of people will leave a website if it doesn’t load in 3 seconds.

The faster your site, the better. Google announced back in July 2018, page speed will be a ranking factor for mobile searches too.

Visit https://gtmetrix.com to try out this tool’s features.

 

Posted in Cool Tool

Monday Morning Cool Tool: Hotjar

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending Hotjar, a website optimization tool.

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Hotjar offers website heatmaps, scroll maps, click maps and more, alongside visitor recordings and website funnel mapping. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

Features include:

Heatmaps to visualize user behaviour

Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings to see what your users see

 By seeing your visitor’s clicks, taps and mouse movements you can identify usability issues on the fly and issues they encounter.

Conversion Funnels to see where your visitors are dropping off

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Price: The free plan covers businesses with up to 2,000 pageviews per day.