42 Ideas for Building a Better Hospital Brand

Becker’s Hospital Review  published an article providing 42 tips for building and promoting a hospital brand as offered by Dr. Rhoda Weiss, a healthcare consultant, editor of Marketing Health Services Magazine and a professor of healthcare marketing at UCLA.  Her suggestions are methods for creating relationships in order to build a brand.

Many of them your hospital may already be doing.  Some may not apply to your situation.  Some are operational and some are marketing.  But it is a list with basic, very good suggestions.

Peruse the list.  You may get some ideas that will help you build your hospital brand.

1. Write welcome letters and call new staff
2. Encourage staff with signage such as, “through these doors walk greatest staff”
3. Recognize newcomers as “buddies,” and assign them mentors
4. Develop a robust orientation program for staff and families
5. Create pride cards based on what makes staff proud
6. Implement an employee of…