See on Scoop.it – Health Care Social Media Monitor
Does your newsletter attract new readers? Does it entice them to become customers? Here are 5 tips for creating newsletters that engage and entice your readers
See on www.wordviewediting.com
Category: Hospital Marketing
How hospitals are using social media (infographic)
The State of Social Media in Western European Hospitals – A Longitudinal Study
Social Media in Healthcare Engagement
Interesting presentation from the Cleveland Clinic on how they have utilized social media to bring in new patients, increase brand awareness, provide education and promote research.
Do Hospital Blogs Lose Credibility by Accepting Paid Advertising?
Earlier this year, Mayo Clinic received some fairly harsh criticism for accepting paid advertising on its blog. You can read one example of that criticism in an article from Mark Schaefer titled “Lessons from a horrible social media strategy.” Here’s a quote from Mark’s article, but read the whole thing to understand the context:
“Here is a word I rarely use on my my blog: Stupid. But I think it is an unavoidable description when an organization sells the soul of their brand for a few advertising dollars with a mindless strategy of advertising children’s clothes to women who have just lost their child.”
As Mark points out, one of the challenges with accepting advertising and having it appear on the same page as health content, is that at times it will make you appear to be stupid and you run the risk of offending readers when the ads…
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Healthcare Marketing: Customer Service Expected Component of Social Media
Almost half of Facebook followers of your brand expect a customer service component.
Consumers are expecting brands to provide customer service options in their social networks. A survey conducted by Oracle found that online users of social networks expect pathways to customer service from the social media site. The expectations include click thrus to customer service departments and instant messaging.
Forty-six percent of Facebook users expected brands to provide customer service options through the social network. Twenty-nine percent of blog followers expected customer service options compared to just seventeen percent of Twitter followers.
Not only do consumers expect customer service options, they also expect quick responses. Over half of Facebook users and eight out of ten Twitter users expected responses within 24 hours or less. Social media is always on and responses to concerns and issues are expected quickly.
The most common reason to follow or like a…
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How Hospitals Can Use Social Media
Why hospital social media matters
See on Scoop.it – Health Care Social Media Monitor
When a patient at the Thomas Jefferson University Hospitals’ Headache Center complained on Twitter about a long wait, Jefferson Director of Social Media Josh Goldstein was monitoring the Jefferson brand on Twitter at the time. Goldstein, who was off campus, immediately texted the interactive marketing team to go the waiting room and find the patient. It turned out the patient had never signed in at the computer kiosk.
See on www.fiercehealthcare.com
The health service needs a new breed of leader
See on Scoop.it – Health Care Social Media Monitor
Managers inside and outside hospitals must learn new skills and ways of working if they are to succeed in the restructured, financially straitened NHS.
See on www.guardian.co.uk
PwC report shows importance of social media to healthcare
See on Scoop.it – Health Care Social Media Monitor
One-third of consumers use sites such as Facebook, Twitter, YouTube and online forums to find health-related information, track symptoms and broadcast their thoughts about doctors, drugs, treatments, medical devices and health plans says a recent report by the Health Research Institute (HRI) at PricewaterhouseCoopers (PwC) US.
Health Care Social Media 