Why hospital social media matters

See on Scoop.it – Health Care Social Media Monitor

When a patient at the Thomas Jefferson University Hospitals’ Headache Center complained on Twitter about a long wait, Jefferson Director of Social Media Josh Goldstein was monitoring the Jefferson brand on Twitter at the time. Goldstein, who was off campus, immediately texted the interactive marketing team to go the waiting room and find the patient. It turned out the patient had never signed in at the computer kiosk.

See on www.fiercehealthcare.com