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Insightful Study on Social Media Engagement

Bryan Nagy - Marketing Insight

A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach their consumers on the social networking site:

1. Nearly 50% of the respondents “Like” brands on Facebook.

Promising to brands and advertisers, nearly 50% of the respondents like brands on Facebook. The majority of users follow brands on Facebook to keep up the latest content, to share this content with friends and family (earned media!), and share their comments and opinions. This is great news for brands, and displays the importance of creating content around your brand that your followers can read, share, and comment on. It goes to show that users aren’t interested in following brands for advertising purposes, but instead for actual content around the brand and whatever it is promoting (for example, sales and…

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