Posted in #HCSM

Track Your Healthcare Social Media Marketing With Pinterest Web Analytics | HealthWorks Collective

See on Scoop.itHealth Care Social Media Monitor

Among the changes and new features Pinterest has been showcasing in the last week, the launch of its new analytics tool is a welcome development for healthcare marketers.

Marie Ennis-O’Connor‘s insight:

From its earliest days, I have been an advocate for leveraging the popular social networking site Pinterest for healthcare marketing. Once viewed as a niche player, Pinterest has grown exponentially to become one of the fastest growing social networks ever and that growth seems set to continue. Since I first started writing about its potential for healthcare social media a year ago,  Pinterest has added a health and fitness category to its boards and has gained more traction among hospitals, NGOs, non-profits, and pharmaceutical companies.

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