For those who are engaged in social media, nothing is more powerful than an active Twitter account. Twitter demands engagement and fosters a sense of community. Medicine, although quick to adopt many new technologies has been slow to embrace social media outlets and, in particular, Twitter.
“The ability to share ideas and information in 140 characters provides a unique platform for physicians to communicate with one another, with patients and with the world. Twitter allows physicians to teach, to counsel, to support and to dispel rumors and myths. Twitter allows physicians from different parts of the world to consult with one another and share knowledge in order to determine the best treatment plan for a particular disease process or patient. Twitter affords patients with an opportunity to connect with other patients who may have similar medical problems and challenges.” Kevin Campbell M.D.