Posted in #HCSM

The Psychology Of Notifications

An interesting read with wide applications

TechCrunch

Editor’s Note: Ximena Vengoechea is a design researcher at Twitter, and Nir Eyal is the author of Hooked: How to Build Habit-Forming Products.

In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate. Today, the beeps, buzzes, rings, flags, pushes and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the 21st century, and they get us to check our tech incessantly.

However, as powerful as these cues are, people are not drooling dogs. Your product’s users can easily uninstall or turn off notifications that annoy them.

What makes an effective trigger? How can you be sure that the notifications you’re sending are welcome and lead to higher engagement…

View original post 630 more words

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