I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth in highly visual platforms, such as Pinterest and Instagram confirm how incorporating visual content into your social media strategy is a must. Not only do these platforms drive more traffic and shares, research has shown that tweets and Facebook posts with images encourage more engagement.
So how do you create images that will engage your followers? Here’s a useful infographic from Hubspot which shows you how and where to focus your efforts when it comes to a visual social media strategy.