10 takeaways from the 20th Healthcare Internet Conference (HCIC)

This year’s Healthcare Internet Conference again set the bar for healthcare digital marketing conferences with great presentations from a number of healthcare systems to enjoyable and educational keynote speakers like Scott Straton of UnMarketing (who managed to wake up the room at 8 a.m. in Vegas!). Thanks to the team from Greystone including Mike Schneider and Kathy Divis for putting together a thoroughly enjoyable and valuable conference.

The two main themes that I took away from the conference this year were the transition to MarTech (marketing technology) and the challenges associated with the move and the move away from “Vanity Metrics” to more actionable metrics.

The annual Healthcare Internet Conference kicked off its 20th year with a Sunday evening event entitled “Let’s Talk Engagement”.

1. Let’s Talk – Transitioning to a MarTech Mindset: Why It’s Important. How It Happens. Karen Corrigan (@karencorrigan) and Kathy Divis (