Ask the question how often you should post updates to social media, and you will find a variety of answers.
My own advice is to test for yourself. Keep an eye on your analytics to determine the posting schedule which works best for you. However, this takes time, and in the meantime, it would be useful to have a guide to refer to. But which guide to follow?
CoSchedule has done the heavy lifting for us by sifting through 14 different studies to identify the optimum data-driven times to post to social media. The following are the recommendations from their research.
Evidence suggests that posting to Facebook more than once a day may be counterproductive. I admit I struggle with this one.
You might be surprised to see this data, but as the shelf-life of a tweet is so short, it makes sense to post quite frequently. I tweet between 10-15 times a day, but it’s important to space out your tweets. I use a scheduling tool to help me do this. Don’t forget to retweet other relevant tweets too.
The optimum recommended frequency is to pin around 11 pins per day, although some recommended pinning up to 30 daily pins. And again, be sure to repin other users too.
Once a day seems like the optimum posting frequency on LinkedIn according to the data.
A lower frequency of posting is also recommended for Google+
I’m slightly surprised that 1-2 posts per day is recommended as I see many brands sharing more than this.
What do you think of these recommendations? Do you find you are posting less or more than the recommended frequency? Do you have your recommendations to share about an optimum number of times to post to social media?