Posted in #HCSM, Twitter

How Does A Health Care Twitter Chat Work? #Twitter101

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It’s no secret that I love Twitter. In fact, I am quite the Twitterholic when it comes to using it.  I joined it nine years ago – that’s eons ago in social media years, which as we all know we measure in dog years.

Since then I have seen Twitter become a far less friendly, far noisier place. That said, there are still incredible ways to use Twitter to learn and to connect with other like-minded people. One of those ways is a Twitter chat.

What is a Twitter Chat?

For those who may be unfamiliar with Twitter chats, they are a public chat, moderated by a host that happens live on Twitter. To filter all the conversations a specific hashtag is used. This hashtag allows you to follow the discussion and participate in it.  Most Twitter chats are recurring and focus on specific topics introduced by a moderator.  The chats usually last one hour and a transcript of tweets is often made available after the chat has ended.

Twitter chats can be fun and lively, and they’re a great place to learn and network. They are also a super place to meet new people. When you attend a Twitter chat regularly, people will get to know you and in this way, you can develop your network and grow your followers

What Is The Impact Of Twitter Chats On Healthcare?

For patients who participate in health-related Twitter chats, there is tremendous potential to motivate participants and encourage change. Much of this change comes from peer-to-peer support which has been shown to be highly effective in motivating change. Many participants share conversational and informational knowledge that they believe is valuable both to themselves and others.

The trailblazer in this area is the Breast Cancer Social Media chat (#BCSM). The first #BCSM chat took place in 2011. Moderated by two breast cancer patients, Alicia Staley and Jody Schoger, the goal was to provide credible, evidence-based information and support for anyone affected by breast cancer.

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Alicia and Jody were soon joined by breast surgeon, Dr. Deanna Attai who saw immense value in taking part in these conversations. From this inside peek into the world of patients, Dr. Attai surmised that while doctors were providing information, patients, overwhelmed by their diagnosis,  were not necessarily hearing it.

In 2015, BCSM published a study which demonstrated that breast cancer patients’ perceived knowledge increases and their anxiety decreases by participation in Twitter chats like #BCSM. In a separate paper published in 2016, the use of social media was linked to more patient confidence in cancer treatment choices.

Dr. Matthew Katz, a radiation oncologist based in the US, agrees that Twitter chats provide valuable insight into patient concerns and credits them with making him a better listener.

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I love what Elin Silveous says about Twitter chats being the best of social media. It’s about all healthcare stakeholders coming together to learn from and with each other.

Where To Find Healthcare Twitter Chats

Symplur is doing an impressive job of compiling all of the healthcare hashtags and providing chat transcripts in The Healthcare Hashtag Project. The goal of the project is to make the use of healthcare social media and Twitter more accessible for the healthcare community as a whole (a full list and a tweet chat calendar of meeting times can be found on the Symplur website).

How To Take Part In A Twitter Chat

1. Find a chat you’d like to join using Symplur or another tool like Twubs.

2. When it’s time to join the chat, you can join in straight from your Twitter account. Simply search for the relevant hashtag at the designated time.  TweetChat is a great tool to use to make participation easier. Simply log in with your Twitter handle, enter the hashtag of the event, and TweetChat will pull up all the related messages so you can follow the conversation.

3. Take a breath and jump right into the chat. Twitter chats move fast, which is why using a third-party tool like TweetChat is so useful. Don’t worry if the pace is so fast that you feel you’re missing out on some of the tweets. The host will often provide a transcript after the chat so you to pick up on what you might have missed.

4. If you are new to Twitter chats, you might like to listen at first to get a better sense of how it works before you join in.  However, even if all you do is listen rather than participate, take a moment at the start to introduce yourself when the host asks for introductions. You can let participants know this is your first chat – you will often find that “newbies” receive a lot of encouragement from the group.

5. Remember to use the hashtag associated with the chat for all tweets and retweets during the chat. Again, this is where the TweetChat tool is useful because it will automatically add the hashtag to your tweets, so you don’t have to remember to do it yourself.

6. The host will introduce their questions with Q (for question) or T (for topic) followed by the number of the question, for example T1, T2, etc. When you want to respond to a question, use A (for answer) and the corresponding number, for example, A1, A2, etc.

7. A good tip is to find out in advance what the topic will be so you have time to prepare some tweets in advance. Whether it’s a question or comment relevant to the topic,  a link to some research you have seen, or an article you’ve written, being prepared in this way gives you more confidence to take part.

8. Follow Twitter etiquette. Let your Twitter followers know before the tweet chat that they’ll be seeing a lot of tweets from you for the next hour. You could even invite them to the tweet chat if you think they may be interested in the topic.

9. Enjoy! As I said at the start Twitter chats are super places to learn and find new people to connect with. If you haven’t yet tried a chat, then try one out this week and do let me know how you get on.

How do YOU get the most out of Twitter chats?

Any Twitter chats you’d recommend? What tips and tricks have you learned by participating in Twitter chats?


You might also like to read Everything You Ever Wanted To Know About Hashtags in Healthcare…But Were Afraid To Ask!

 

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