Welcome to this week’s quick social media tip. Today I want you to think about the value of creating and growing a list of email subscribers.
With the explosion of social media marketing in recent years, the traditional email format may appear outdated. But nothing could be further from the truth. Even with the pervasiveness of new technology, email still remains a persuasive digital marketing channel for building awareness, boosting acquisition, and increasing conversion.
4 Reasons You Should Build An Email List
1. Email marketing helps you build relationships and credibility
People like to do business with those they know, like and trust. Email is direct, making it more personal and personalized than social media marketing. Email gives people a way to easily contact you with their questions.
2. Email marketing keeps you top of mind
Did you know that at least 91% of consumers check their email on a daily basis? While you can go for a few days without checking social media, most people check their email several times a day.
3. Email marketing is inexpensive
Email is an inexpensive way to reach people who are interested in hearing from you and communicating with them regularly.
4. You own your list
Unlike social media which is subject to change, your list is yours. in the words of Ann Handley, email is the only place where people (not algorithms) are in control. With social and other digital channels — Facebook, Instagram, LinkedIn, paid search, organic search — someone or something else decides who sees your content and when and where they see it.
5. Email marketing converts better than social media
A study by McKinsey & Company revealed that email is a significantly more effective way to acquire customers than social media. People who buy products marketed through email spend 138% more than those who do not receive email offers.
Bottom line — ignoring email as part of your marketing strategy means you are missing out on potential business opportunities.
Take Action: One of the best ways to build your list of subscribers is to offer something of value up front. This email incentive known as an “opt-in offer” or “lead magnet” is something you are willing to give away for free which requires people to provide an email address to download. Check out this list of 15 ways to create your first lead magnet.
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