With mobile overtaking desktop as customers’ primary website-viewing platform, it’s more important than ever to optimize your website for mobile functionality.
Although speed has been used in Google ranking for some time, that signal was focused on desktop searches. Earlier this year Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches too. This marks an important shift in Google’s approach to measuring page speed while stressing the importance of mobile user experiences.
Determine How Mobile Friendly Your Site Is
Although there is no tool that directly indicates whether a page is affected by this new ranking factor, Google recommends the following resources can be used to evaluate a page’s performance.
- Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
- Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations