I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favorite tools with you at the start of each week. This week I’m recommending The De-Jargonizer.
The De-Jargonizer is an automated jargon identification program aimed at helping science communicators adapt vocabulary use for a variety of audiences. The tool is highly applicable to healthcare marketers, particularly when we need to communicate scientific-based medical information.
The program determines the level of vocabulary and terms in a text and divides the words into three levels: high frequency/common words; mid-frequency/normal words; and jargon – rare and technical words.
It couldn’t be simpler to use. Choose the file you wish to evaluate or copy and paste it in the empty text box. Then press “START.”
The text will then be presented on the screen, and results are displayed both by color and by percentage. Words in black are common words, words in orange are mid-frequency words, and words in red are jargon. The table on the right presents the number of words in the text and the results: the number of words and the percentage of words for each frequency (high, mid and jargon).
Health Care Social Media 