Posted in #HCSM

A-Z of HCSM: C is for Content #AtoZChallenge

AtoZ2019tenthAnn

26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

C is for Content

A content marketing report based on data from a survey conducted among healthcare marketing professionals who work for hospitals, urgent care centers, physician practices, and other healthcare organizations, found that the rise of content marketing in the healthcare industry continues, with steady growth in usage. 

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However, only one-third of respondents said their healthcare organization has a documented content marketing strategy.

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Why your healthcare organization needs a content strategy

If you’re serious about marketing your business online, you need a strategy and a plan to execute it.

A content marketing strategy is a roadmap that not only tells you what you’re going to create but how you’re going to create it, when you’re going to publish it and how you’re going to promote it.

It helps you create more meaningful, engaging and sustainable content.

According to the Content Marketing Institute, having a documented (i.e. written down) strategy means:

  • You’ll feel significantly less challenged by every aspect of content marketing.
  • You’ll generally consider yourself more effective in your use of all content marketing tactics and social media channels.
  • You’ll be able to justify spending a higher percentage of your marketing budget on content marketing.

If you’re interested in getting a look at the step-by-step process I use for developing a content strategy with clients, click on this link.

You might also like to read 12 Common Content Marketing Mistakes…And How To Fix Them.

Got questions?

Do you have any questions about content marketing? Leave a comment below and I’ll be happy to answer them for you.

 

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