26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.
B is for Blog
Want to increase your influence among healthcare consumers? Start blogging.
Blogs written by physicians, nurses, researchers, patients, and allied healthcare professionals add much to the richness and diversity of the online healthcare conversation. Blogs are a super way to educate patients and keep content on your website fresh.
Healthcare blogs vary in content and style; they range from commentary on a topical issue to patients sharing the lived experience of disease and healthcare professionals educating patients on the management of an illness.
Marketing to patients with a blog can be one of the most effective ways a new medical practice can reach more patients. Blogging regularly increases awareness of your practice, as well as help your website rank better in search engine result pages (SERPs) thereby increasing its organic traffic.
Need more convincing? Check out these stats.
- Companies who blog receive a whopping 97% more links to their website.
- Blogs have been rated as the 5th most trusted source for accurate online information.
- Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
What should you blog about?
Creating a blog is relatively easy; the challenge lies in consistently creating fresh content. If you are struggling to come up with new ideas on a regular basis for your blog, then this list of 16 content ideas should help get you started.
How do you attract more readers to your blog?
It’s not enough to write great content and hope that people will find it. You need to actively promote your blog to maximize opportunities for more people to find and learn from your content. In this post, I share 10 tried and tested ways guaranteed to drive more traffic and increase engagement on your healthcare blog and here you’ll find 3 Places To Find Interesting Ideas For Your Healthcare Blog.
You might also like to check out this list of 18 Top Tools For Your Healthcare Blog.
Do you have any questions about starting a blog? Leave a comment below and I’ll be happy to answer them for you.