Posted in #HCSM, social media tools

18 Top Tools For Your Healthcare Blog

I love discovering new tools and apps which help make our social media marketing activities more manageable and more productive.  Each Monday  I share one of favourite social media management tools with you to try during the coming week. Today I want to put some of those tools together in this post organized around the theme of blogging. These tools will help you create, edit and promote your blog content more effectively.

So let’s get started right away with tool #1.

1.  Bit.ly

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Bit.ly is a tool which creates shortened links to track the performance of your content once you promote it. Use it to create a custom short link for each post you create and share.

2. Buzzsumo

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Buzzsumo is a useful tool to explore which pieces of content are popular on social media around a certain topic. Use it to brainstorm popular topic ideas based on keywords related to your topics. You can also input your own domain name (as I have done in the example above) into the search bar and see at a glance how often and where your content is most shared.

3. Canva

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While the quality of your content is a vital factor for successful blogging, how you present your information is also very important. Visuals are a key component of a successful blog. Canva is one of my every-day go-to tools when I am creating visuals. It’s so easy and quick to use it with a multitude of layout options, fonts, images and illustrations to choose from.  Use the pre-set blog template to create header images for your bog.

4. ClickToTweet

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Click to Tweet is a cool free tool which generates one-click tweet boxes or links that can be shared through your website, your blog, or via email. It’s a powerful way to increase social shares and highlight quotes, stats, and key takeaways for your content marketing. It’s also available as a handy Chrome extension.

5. Emotional Marketing Value (EMV) Headline Analyzer

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According to Copyblogger, on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. Your headline is the first (perhaps only) impression you make on a prospective reader.  Use the EMV headline analyzer to calculate the emotional value of your headlines to create titles which will resonate with your audience.

Bonus Tool: Download a list of 90 headline power words here.

6. FreePik

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FreePik offers users, high-quality graphic designs: exclusive illustrations and graphic resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

7. Hemingway Editor

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A proofreading tool which clears your copy of all unnecessary copy. Just paste your text into the editor and you’ll get an analysis that highlights lengthy, complex sentences, adverbs, passive voice, and common errors.

8.IM Free

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This site contains images (mostly from Flickr) organized by themes such as inspiration, recreation, and ambient. On the site, you’ll also find free templates, icons, button makers, and more.

9. Life of Pix  

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Life of Pix offers free, high-quality images that are available for personal and commercial use. Each comes with a helpful color palette so you can plan your visuals accordingly.

10. Lumen 5

This is a cool tool that enables you to turn your blog posts into slideshow-type videos in minutes. The free plan includes unlimited videos, access to 10 million video files, and 480p-quality video with the Lumen5 watermark. You can also upload your own logo. Upgrading to the Pro plan ($49/month) lets you remove the Lumen5 branding, upload your own watermark and outro, and more.

Simply input your blog post’s url and Lumen 5 will import the text and images from that post and auto-create your video. You can then edit it, swap out images, upload other images and add music before you hit publish.  The video above is one I created with  Lumen 5 from an original blog post

11. Pexels

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Pexels provides over 3,800 high-resolution photos, collated from other free image sites — making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site also under the Creative Commons license. Use the site’s list of popular searches to find the most in-demand stock video.

12. Pikwizard

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Pikwizard hosts over 100,000 completely free images, with over 20,000 of those exclusive to the site. The site has a good selection of medical-themed images. The site is particularly good for aesthetic procedures and dentistry-related images.

13. Photofunio

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With PhotoFunia you can edit photos online for free in a matter of seconds resulting in high-quality photo collages. As the name suggests, this tool is a lot of fun to use. It helps you make a mark with your photos by incorporating your photos into mock-ups of background images including billboards, magazine covers, and movie posters.

14. Snip.ly

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Similar to Bit.ly, this url shortner tool allows you to enhance every link you share (whether your own content or someone else’s) with a call to action (CTA). When people click on the Sniply-generated link, they can view the article you shared and see a CTA.

15. Stencil

If you like sharing quotes on your blog you can take advantage of their ready to add quotes feature. It will save you a lot of time. You can save, download or share up to 10 images per month, for free.

16. Text Readability Consensus Calculator

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This tool takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

17. Quora

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Quroa is a question and answer platform where you can either ask a question about your topic or simply do a search using your topic keyword to find what people are asking about that topic. It’s a super place for market research.

18.Unsplash

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Unsplash gives you access to a bank of 50,000+ free-to-use photos. All photos are licensed under Creative Commons Zero, which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.

Do you have any favourite tools to enhance your blogging? I’d love to hear about them if you do.

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