I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite free tools with you at the start of each week. This week’s cool tool recommendation is Bit.ly, a tool which creates shortened links to track the performance of your content once you promote it. If you create a custom short link for each content promotion campaign, you can track what works well and what doesn’t.
Also check out Snip.ly a url shortner tool which allows you to enhance every link you share (whether your own content or someone else’s) with a call to action.
When people click on the Sniply-generated link, they can view the article you shared and see a CTA.
Both these tools are extremely useful to track how your content is performing and if you aren’t already using them, I highly recommend you start today.