26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.
K is for Keywords
If you want your website to rank higher in Google you have to make sure that you’re using the right keywords. Keyword research is vital because identifying the terms people are searching for will determine the kind of content you create and the way you will optimize it.
I frequently come across clients who use one set of words when describing their services, while their target audience uses a completely different set of words. As a result, your audience doesn’t discover your website, because of a mismatch in search terms. Good keyword research makes sure that you use the same words as your target audience.
The Google Keyword Planner within Adwords is a useful tool to find ideas for content based on keyword search. This is a free Google tool that gives you insight into the volume of monthly searches for a particular keyword, and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead of or alongside your original keyword.
You will need to sign up for an Adwords account with a Gmail account but you don’t have to add any credit card details or create any ads to use the tool.
Pro Tip! Use Google Related Searches
Google displays related search results at the bottom of the first page when you type in your Google search query. This is a super-helpful resource as it returns ideas that are relevant to your topic based on user interest and contextual words.
Need some help with keyword optimization?
If you’d like more help with keyword optimization for your website, I’m running a special promotion this month for my email subscribers. You’ll find more details here.