Posted in #HCSM

A-Z of HCSM: L is for LinkedIn #AtoZChallenge


26 posts. 26 days. 26 letters of the alphabet, one blog post beginning with each letter.

L is for LinkedIn

I’m a big fan of LinkedIn. I sing its praises all the time.

At 500 million users and growing, LinkedIn is the social media site that boasts the largest network of business professionals.

Yet many professionals still treat their LinkedIn profile as little more than a place to park their CV and promptly forget about it.

If you’re wondering how to get more out of the platform, it may help to see what other professionals are doing there.

Earlier this year LinkedIn invited readers to fill out an interactive survey asking about their marketing aspirations for 2019.

LinkedIn has published those initial findings in a new infographic which you can view here.

Driving Leads And Building Brand Awareness Top Priorities


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63% of respondents see driving leads their top-most priority in 2019, followed closely by building brand awareness. Creating better content (53%), demonstrating thought leadership (40%), and better understanding marketing ROI (38%) follow in line.

Actionable Marketing Tip

Highlight your expertise, build your personal brand and demonstrate thought leadership by publishing original thought-pieces on LinkedIn’s publishing platform.

When you publish an article on LinkedIn:

  • Your original content becomes part of your professional profile. It is displayed on the Articles section of your LinkedIn profile.
  • It’s shared with your connections and followers in their news feeds, and sometimes through notifications.
  • Members that aren’t in your network can follow you from your article so that your next article will be surfaced in their feeds. LinkedIn Publishing is even searchable through Google.

Ready to get started? Read How To Increase Your Visibility On LinkedIn By Publishing Articles

You might also like to read How To Brand Yourself For Success On LinkedIn

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