Monday Morning Cool Tool: Adobe Firefly

This week’s cool tool recommendation is Adobe Firefly – a suite of generative AI tools used for creating images, videos, audio, text effects, and vector graphics based on text prompts.

One of Firefly’s most impressive features is the level of creative control it gives—without overwhelming you. You can specify not just the art style but also the camera angle (think macro, wide-angle, or close-up), depth of field, colour tone (pastel, monochrome, muted, and more), and even apply playful special effects.

Once you click Generate, Firefly produces four unique images, each with its own variation on your prompt. A handy drop-down menu beneath each image lets you generate similar versions, use it as a style reference for a new prompt, or jump straight into Adobe Express—Adobe’s Canva-style editor—for quick customisation.

Pricing

While the web version is free (with 25 monthly generative credits and watermarking), paid plans start at just $9.99/month for heavier use or watermark-free assets.