Author: Editor

Posted in #HCSM, E-Patient

Psoriasis patients flock to social media for practical information

Posted on by Editor

About eight in 10 psoriasis patients who use health care social networks say they do so primarily to learn how others manage their disease, and get practical tips and advice they couldn’t find elsewhere, according to a survey conducted by the National Psoriasis Foundation, Manhattan Research and Inspire, a company that builds and manages online patient communities.

The millions of people with psoriasis, including the one million visitors to Talk Psoriasis in 2012, are not alone in their use of social media for health. A 2011 Pew Research Center study found that one in four Internet users living with a chronic ailment have gone online to find others with similar health concerns.

See on www.biotech-now.org

Posted in #HCSM, Doctor

The Link Between Social Media and Health Care

Posted on by Editor

An article from GP focuses on the link between social media and health care as more medical practitioners embrace social networking.

The Royal College of General Practitioners is encouraging practitioners to make social networking a bigger part of their lives with the release of a guide titled the RCGP Social Media Highway Code to give professionals a better understanding of how social media can be integrated into their work.

See on technorati.com

Posted in #HCSM, Doctor

Move over Dr Google, the future of health is social

Posted on by Editor

Pretty soon, not being involved in social media will be just as implausible as not having a telephone.

“Hand-wringing about the merits and dangers of social media is as productive as debating gravity. In any case, social media isn’t some wild thing you do for its own sake, it’s what you do to do your job better.” Lee Aase, Director, Mayo Clinic Center for Social Media at Mayo Clinic

See on theconversation.edu.au

Posted in #HCSM
Posted on by Editor

Well worth a read – David makes some really excellent points in this article.

David Doherty's avatarmHealth Insight



The mHealth Future of Pharma Masterclass London

On Friday 15th March 2013 I lead this mHealth masterclass for the SMIGroup in London on the topic of the mHealth Future of Pharma. Here’s my slide deck:

My take aways:

> Behaving like a media company is a completely foreign concept for most pharmaceutical brands.

Jonathan MacDonald all media is digital all digital is mobile and all companies are social

It amazes me how little effort pharma brands are committing to reshaping themselves to fit the reality of today’s hyper connected world. I think everyone should read about the fantastic data debate that was generated by a NY Times reporter testing the latest electric car and the brand value this will have contributed to Elon Musk and his Teslsa brand.

During the discussion that followed the talk I was clicking to links/videos that feature on this blog and one of the delegates asked how can we sign up to access the “mHealth Insight resource”. The delegate was amazed to learn that we’ve made…

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