Posted in Ethics, Marketing

Ethics in Social Media Marketing: Responding to the Boston Tragedy


Augie Ray reminds us: “Before you click “submit” to your next social media post, do not simply ask if it will achieve its goal, fits best practices and suits the brand. Ask yourself if it is honest, transparent and ethical. That is a much higher standard, but higher standards are what consumers want and what brands increasingly wish to deliver, aren’t they?”

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