Background Social media may offer insight into the relationship between an individual’s health and their everyday life, as well as attitudes towards health and the perceived quality of healthcare services.
Objective To determine the acceptability to patients and potential utility to researchers of a database linking patients’ social media content with their electronic medical record (EMR) data.
Methods Adult Facebook/Twitter users who presented to an emergency department were queried about their willingness to share their social media data and EMR data with health researchers for the purpose of building a databank for research purposes. Shared posts were searched for select terms about health and healthcare.
Results Of the 5256 patients approached, 2717 (52%) were Facebook and/or Twitter users. 1432 (53%) of those patients agreed to participate in the study. Of these participants, 1008 (71%) consented to share their social media data for the purposes of comparing it with their EMR. Social media data consisted of 1 395 720 posts/tweets to Facebook and Twitter. Participants sharing social media data were slightly younger (29.1±9.8 vs 31.9±10.4 years old; p<0.001), more likely to post at least once a day (42% vs 29%; p=0.003) and more likely to present to the emergency room via self-arrival mode and have private insurance. Of Facebook posts, 7.5% (95% CI 4.8% to 10.2%) were related to health. Individuals with a given diagnosis in their EMR were significantly more likely to use terms related to that diagnosis on Facebook than patients without that diagnosis in their EMR (p<0.0008).
Conclusions Many patients are willing to share and link their social media data with EMR data. Sharing patients have several demographic and clinical differences compared with non-sharers. A database that merges social media with EMR data has the potential to provide insights about individuals’ health and health outcomes.
Sourced through Scoop.it from: qualitysafety.bmj.com
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Another day, another social media platform? It certainly can seem that way. The latest one that’s creating major buzz is Periscope, a video-streaming platform owned by Twitter that allows users to broadcast live from anywhere with a mobile device. Early adopters include “Tonight Show” host Jimmy Fallon and musician Ringo Starr, but also — perhaps surprisingly — some in the medical field. Here’s a look into new tools and trends in social media, and how to decide what makes sense for your practice.
Sourced through Scoop.it from: blog.eyemaginations.com
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Amid an increasingly consumer-centered healthcare industry and the emerging influence of millennials on the market, healthcare providers are overhauling their pediatric marketing strategies for millennial parents, according to new research from the marketing firm Marcus Thomas LLC.
Sourced through Scoop.it from: www.fiercehealthcare.com
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Sourced through Scoop.it from: worldofdtcmarketing.com
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In a pub in Dublin in 2012, Mike Cadogan, an Australian emergency physician coined a term that would take social media by storm. Free Open Access Meducation (FOAM) and its accompanying hashtag #FOAMed would become syn…
Sourced through Scoop.it from: blogs.bmj.com
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The language people commonly use in everyday social media posts has been linked with their health and health outcome, new study shows.
Sourced through Scoop.it from: www.ibtimes.com.au
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A study conducted by researchers from the University of Pennsylvania’s Perelman School of Medicine finds many patients are willing to share social media and electronic health record data for research. The authors note that such information could be used to build a database that provides insights into individuals’ health and health outcomes. Healthcare IT News et al.
Sourced through Scoop.it from: www.ihealthbeat.org
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This live-streaming app can promote your facility and staff, and offer a behind-the-scenes view your community will enjoy.
Sourced through Scoop.it from: www.healthcarecommunication.com
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Two questions to explore: Are online patient reviews important? What determines if patients will write them? The first question is easy…
Sourced through Scoop.it from: socialmedia.mayoclinic.org
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Health Care Social Media 