The social channels we use are less important now than ever before. Today, it’s all about how you tell your story.
Convince and Convert recently created a short video which explores the idea that stories are becoming the new newsfeed of social media. It’s less about what social network you use to reach your audience. What is important today is how you tell a story.
Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram, Facebook, Facebook Messenger, and WhatsApp. Stories are becoming the new newsfeed of social media, and you can’t avoid stories because your customers aren’t using Snapchat. So when we think about how to make content for social media, we need to be thinking in stories, and not in posts.
The presenter shares three elements essential to producing good stories:
- Use vertical video
- Create a chronological narrative sequence
- Add overlays such as text, filters, stickers, and emoji
- Carefully choosing your social channels no longer has the impact it once had on your marketing success.
- Many of the new feature roll-outs on top social platforms have focused on storytelling.
- Forget about reaching your daily quota of posts, and focus more on the stories you share.
In this video, Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice, shares his recommendations for how doctors should approach social media.
eHealth is a relatively new term used to define healthcare practices that take place with the help of electronic processes and communications. Electronic medical services of all kinds have fed into a growing need for efficient information gathering, and many people make use of health apps and websites on a daily basis. On smartphones there are apps that help with fitness and food tracking, apps that provide information about health concerns or conditions, apps that guide the user through difficult subjects and a host of other useful services; and in tech too, there are various gadgets that regularly assist users in maintaining active and healthy lifestyles. Smartwatches now track stats and update with phones to provide up to date information, websites give advice on how to deal with conditions effectively without visiting the hospital or doctor, and every month new technology is created to track and interact with our bodies.
This short video by Health Express demonstrates how the Internet of Things (IOT) is likely to play a major role in revolutionising healthcare.
Clinical trials are crucial to validating interventions for health care treatments. A major stumbling block to organizing trials is recruitment and retention of enrollees. Remote monitoring tools may overcome this obstacle. By providing study volunteers with mHealth devices, including smartphones and wearable technology, trials can access real-time availability of results.
Two Ways mHealth Could Boost Clinical Trials
What in the Health Is Public Health: Treatment vs. Prevention from UCLA Fielding SPH on Vimeo.
Video is powerful in getting across health messages. Here’s a public health video I came across recently which is a great example of this.
Dr. Ali Jalali, Professor of Anatomy and Teaching Chair of Faculty of Medicine at the University of Ottawa, discusses why physicians should consider leveraging social media and four steps to getting started.
Social media is transforming how doctors and patients interact. How should doctors use social media? What tools can they use to do the job?
In this short video segment, Albert Einstein College of Medicine‘s Social Media Manager, David Flores speaks with Kent Bottles, M.D., a noted speaker on the subject of social media and medicine and senior fellow at the Jefferson School of Population Health at Thomas Jefferson University.
Dr Bottles says that what he finds most useful about social media is the ability to tap the knowledge of others to help him research, think and write. He believes no matter how bright you are, you’re always better informed by reaching out for help. While he cautioned against falling for social media “hype,” he explained that doctors should become familiar with social media because of these resources’ ability to engage, inform and galvanize.
Video produced by Akron Children’s Hospital focussing on the growing number of families using social media as their primary source for health and wellness information and advice.
Mayo Clinic encourages professional and allied health staff to use social media tools appropriately and productively. This video, originally produced for Mayo’s new employee orientation program, provides guidance on behavioral expectations as well as links and information from the Mayo Clinic Center for Social Media on additional training resources available through its Social Media Health Network.