Video is powerful in getting across health messages. Here’s a public health video I came across recently which is a great example of this.
Advertisers convey messages very effectively. What lessons can public health learn from them, and can public health do the same?
See on blogs.plos.org
A study on twitter messages from The H1N1 pandemic. How did pro-vaccine sentiments spread, versus anti-vaccine ones? Which messages were more contagious?
See on blogs.plos.org
World Health Organization publishes an annual compendium chronicling innovative medical devices and eHealth solutions suitable for low resource settings. It presents a snapshot of several health technologies which might have the potential to improve health outcomes or to offer a solution to an unmet medical need in low-resource settings
See on drneelesh.sharedby.co
Many lower-income patients say they would like to communicate electronically with their health care providers but are unable to do so because of insufficient technology at the clinics where they receive care, according to a new study published in the Journal of General Internal Medicine, Medical News Today reports.
The study found that:
- 78% of the study participants expressed interest in electronic communication with their health care providers (Martinez, “On Central,” KPCC, 2/27);
- 60% said they use email;
- 54% said they obtain information from the Internet; and
- 17% said they already use email to communicate informally with their health care providers.
Adam Schickedanz — lead study author and medical resident at the UCSF Department of Pediatrics — said, “Our work makes it clear that lower-income patients from a wide variety of backgrounds want to be part of the health information technology revolution.” Schickedanz added, “The question is whether they will be afforded the opportunities to take part in the same way as their middle- and higher-income peers.”
Urmimala Sarkar — senior author and assistant professor of medicine with the UCSF Department of Medicine — said, “Electronic health-related communication is becoming the standard of care in well-resourced settings, and should be implemented and supported in resource-poor settings.”
The researchers recommended that future research examine preferences among diverse patient populations for electronically communicating with health care providers. They noted that such research might look at the benefits of tailoring existing communications systems to specific languages and literacy levels (Medical News Today, 2/27).
See on www.ihealthbeat.org
According to new research from the University of Sydney, micro-blog-based services such as Twitter could be a promising medium to spread important information about public health.
The research, by Professor Robert Steeleand PhD candidate Dan Dumbrell, indicates social media networks such as Twitter have distinct and potentially powerful characteristics that distinguish them from traditional online methods of public health information dissemination, such as search engines. This research is part of Professor Steele’s broader investigations on the impacts of emerging technologies on health and health care.
Using new communications technologies to allow people to directly receive relevant and up-to-the-minute public health information could benefit the health of millions and change the paradigm of public health information dissemination ~ Professor Steele, Head of Discipline and Chair of Health Informatics at the University’s Faculty of Health Sciences.
Twitter has a powerful characteristic in that it is members of the public who distribute public health information by forwarding messages from public health organisations to their followers.
According to Professor Steele, this provides a new way for public health organisations to both engage more directly with the public and leverage individuals’ networks of followers, which have ‘self-organised’ by topic of interest. Major social networks currently have hundreds of millions of users and continue to grow rapidly.
While most public health information is sought through online search engines, it has previously been found that relevant public health documents are not always successfully located and disseminated due to the user’s search methods.
Important public health information that may benefit from micro-blogs could include communicable disease outbreaks, information about natural disasters, promotion of new treatments and clinical trials, and dietary and nutrition advice.
When you look for information on a search engine, algorithms and computers determine the most important results. With social media networks, you have a ‘push’ mechanism, where interested individuals are directly alerted to public health information. You also have a prodigious network of users whose time and effort to find and follow relevant accounts, and to filter which information is forwarded or retweeted represents a powerful aggregate human work effort.
The researchers examined a sample of more than 4,700 tweets from 114 Australian government, non-profit and for-profit health-related organisations. Each of the tweets was categorised according to the health condition mentioned, the type of information provided, whether a hyperlink was included, and whether there were any replies or retweets.
Non-profit organisations made up almost two-thirds of the group, and had a much higher average following than their for-profit counterparts. The majority of tweets in the sample, 59 percent, were non condition-specific, followed by tweets about mental health, cancer and lifestyle (fitness and nutrition).
“Most major health conditions were present in the twittersphere, but we were somewhat surprised by the proportions,” says Professor Steele.
“Four of the government’s National Health Priority Areas were underrepresented in our sample, including asthma, arthritis and musculoskeletal conditions, injury prevention and control, and obesity. These conditions only made up 1.7 percent of health-related tweets.”
For-profit organisation tweets were dominant in the maternity, pharmaceutical and dental areas, most likely because of their potential as a source of commercialisation or potential profit.
However, despite having the largest average number of tweets, for-profit organisations also had the lowest number of average followers, indicating consumers were more likely to reject sites they considered promotional or sales-based.
Non-profit Twitter accounts provided the majority of tweets in the sample, with a large number of fundraising and awareness-raising tweets.
However, despite having a far lower average number of tweets, government accounts were found to be the most successful at disseminating public health information, with the greatest number of average followers and re-tweets.
There were also a number of common characteristics to highly re-tweeted public health advice tweets.
Actionable tweets, which provided readers with information to act upon in relation to their health, were highly successful, along with time relevance and relation to particular events, a personally directed style of language and rhetorical questions.
Interestingly, perceived acuteness of health risk and need for others to be informed also drove information dissemination.
“The real-time insight Twitter gives us into exactly how consumers react to and spread public health information is unprecedented,” says Professor Steele.
“With further research, it’s likely Twitter will change how we disseminate public health information online. In addition, our ability to analyse pathways, reach, and the identity of information recipients could provide new possibilities for analytical techniques and software tools to further improve public health information dissemination.
See on sydney.edu.au