I’ve sat through committee meetings for national medical organizations and listened to doctors argue that we should not participate in social media. Instead they feel we should focus our efforts on research published in journals, talks at medical conferences, and discussions with our patients in clinic. Clearly I have a different perspective, and I’d like to offer my thoughts on these views.
Source: www.drdavidgeier.com
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“Take Two Aspirin And Tweet Me In The Morning”. This is how Dr Jay Parkinson and many other techno savvy physicians’ use social media for interacting with their patients.Dr. Jay Parkinson, the
Source: www.linkedin.com
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Attracting patients for a clinical trial is one thing, keeping them involved from start to finish is another.
Source: www.mdconnectinc.com
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Listening to HCPs online can provide invaluable insights to help pharma with their HCP marketing strategy
Source: www.creationpinpoint.com
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Sensible advice. Stick by these principles and you will rarely go wrong on Twitter
These days it seems ‘de rigueur’ to work according to a set of Principles. I blame GDS 🙂
At work I have outsourced the heavy lifting to Aviation House and just follow these https://www.gov.uk/designprinciples but I’ve been thinking a bit about my own, personal principles when it comes to this blog and particularly social media. Especially since my recent talk at #somesw and also some stuff I contributed to a Twitter conversation on social media.
So here are mine;
1. Be myself.
I follow the ‘whole person’ attitude to social media. I don’t have separate work and personal accounts. Like Popeye once said “I yam what I yam.” I’m not saying this is for everyone but it is my approach. My voice online is pretty much my voice full stop (Bristolian accent and all.)
2. Be honest.
While I do self-censor myself to some extent – I am a professional…
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Doctor-to-doctor advice about embracing social media, where there are more benefits and opportunity than risk.
Source: www.healthcaresuccess.com
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US-based consumer collaboration agency, Communispace, has undertaken a study of Millennial healthcare values, and their report, “Healthcare Without Borders: How Millennials are Reshaping Health and Wellness” reveals what their finding means for digital health. The infographic above illustrates some of the key findings from the report.
The digital domain is an excellent platform for communication. And if professionals across several industries are getting connected then why should professionals from the healthcare industry lag behind?
Source: www.troubat.com
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Listening to HCP conversation helps brand teams locate healthcare professionals discussing their brand or therapy area are (both online and offline).
Source: www.creationpinpoint.com
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Health Care Social Media 