Articles

Posted in #HCSM

Review of the Uses, Benefits, and Limitations of Social Media for Health Communication

Social media brings a new dimension to health care, offering a platform used by the public, patients, and health professionals to communicate about health issues with the possibility of potentially improving health outcomes. Although there are benefits to using social media for health communication, the information needs to be monitored for quality and reliability, and the users’ confidentiality and privacy need to be maintained. Social media is a powerful tool that offers collaboration between users and a social interaction mechanism for a range of individuals. With increasing use of social media, there will be further opportunities in health care. Research into the application of social media for health communication purposes is an expanding area because increasing general use of social media necessitates that health communication researchers match the pace of development. Further robust research is required to establish whether social media improves health communication practices in both the short and long terms.

See on www.jmir.org

Posted in #HCSM

Social Media Management and the Myth that “Anyone Can Do It” | Social Media Today

See on Scoop.itHealth Care Social Media Monitor

Whilst awareness is at an all time high, many businesses wrongly regard social media as ‘easy’ to do, after all, what skill does it take to make a status update?

Marie Ennis-O’Connor‘s insight:

Great points in this article which reinforces something I say repeatedly –  social media is not an additional add-on that anyone can do – it is not something that should be done in isolation. Social media needs to be part of an integrated communications strategy underpinned by solid marketing and public relations foundations.

See on socialmediatoday.com

Posted in #HCSM

Social Media Use in Medical Education

See on Scoop.itHealth Care Social Media Monitor

The authors conducted a systematic review of the published literature on social media use in medical education to answer two questions: (1) How have interventions using social media tools affected outcomes of satisfaction, knowledge, attitudes, and skills for physicians and physicians-in-training? and (2) What challenges and opportunities specific to social media have educators encountered in implementing these interventions?

See on www.ncbi.nlm.nih.gov