See on Scoop.it – Health Care Social Media Monitor
Facebook will be unveiling its new Graph Search in the coming weeks and months to all users. This new search tool will allow users to look up anything another
It’s still too early to tell if Graph Search, currently in beta and only available to a select number of users will be a game changer, especially in the healthcare world
See on www.business2community.com
See on Scoop.it – Health Care Social Media Monitor
Social media is exciting and transformative. It is something that we embrace as human beings and equally as professionals, we recognize its impact and opportunity. And, social media along with mobile represent the greatest growth areas for the Internet right now. But there’s more to it than hype.
This excellent post explores the idea of social media evolving the utility of the web beyond a system of Internet servers that support HTML formatted documents to that of a system of people in addition to HTML formatted documents.
See on www.briansolis.com
See on Scoop.it – Health Care Social Media Monitor
An Interview with Melody Smith Jones
With the advent of consumer-driven healthcare, the patient is increasingly being put in the driver seat of their medical care. While the healthcare consumer, on average, only spends one percent of their time in the care setting, it is the other 99 percent that determines whether they return or maintain their health. For this reason, healthcare organizations must become more connected to their consumers and providers of healthcare services.
Connected Health engages patients, members, providers and the health community using technology to deliver quality care outside of the traditional medical setting. Solutions aim to maximize healthcare resources, and provide increased and flexible opportunities for consumers to engage with their care. The ultimate goal is reductions in cost while simultaneously improving the quality of care.
See on www.perficient.com
See on Scoop.it – Health Care Social Media Monitor
A small little word has been bothering me big time lately — “lurker.” In the world of Social Media, “lurking” refers to the people on Facebook or Twitter who act more like observors, preferring to…
Lurkers are listeners.
Megan Burkett, Community Ambassador for Talent Culture, nailed it when she said “the lurker is the introvert of Social Media.” They are our listeners and observers. That we’ve attached such a negative word to them only reflects our own fear. Listeners are scary because they’re not visibly engaging so we don’t know what they’re thinking. Maybe we’re even a little offended by their silence. But we shouldn’t be. There is nothing inherently wrong with silence. And, in fact, just like in life, we need people who are quiet and listening. We can’t have everyone in a room talking at once!
Lurkers are learners.
Whether you are marketing a product, building a community, or sharing on a subject you love, the lurker is learning from you. This is your end goal, is it not? Because they’re listening and not engaging, they are untrackable on most platforms. This is frustrating, I’ll give you that. But keep your eye on the prize. You are still communicating and being heard. Consider this affect equal to sending snail mail. You might not hear back from a lurker right away, but there’s still a chance you’ll hear back, and likely in an even more gratifying way. And rest assured they’re affected by the letter if the letter is good.
Lurkers are customers.
When organizations get stuck on social media analytics, I want to cringe and it’s because of the lurker. Again, this is like life. Some people love to window shop and some prefer to go into the store and pick up everything in it. Just because the window shopper doesn’t go into the actual store, doesn’t mean he or she is any less likely to purchase a product. Maybe he or she didn’t need as much to latch onto in order to make a decision. Send your message into the world with the lurker in mind. Pull them in right away and leave them with something lasting. Don’t make them come into the store and dig around. They don’t want to. Give them what they want – right away.
A smart Social Media strategy will always have the “lurker” in mind and an even smarter one will stop calling them or thinking of them as lurkers. They will start thanking them for being the amazing people that they are, acknowledging them as necessary to the success of you or your company!
See on jocelynauco.in
See on Scoop.it – Journeying Beyond Breast Cancer
Opinions are divided on whether lurkers are beneficial or detrimental to a community? Does it make sense to try to convert lurkers into participants or is it just a waste of time and of resources that would be better allocated e.g. in taking care of new members? While interventions targeted at delurking aren’t outright useless, current research shows that much can be done bysetting the right framework for participation.
See on Scoop.it – Journeying Beyond Breast Cancer
The New York Times calls Eric Topol “a Naderesque crusader against drugs he deems dangerous, as well as their makers.” He is recently the author of “The Creative Destruction of Medicine.”
See on healthworkscollective.com
See on Scoop.it – Health Care Social Media Monitor
Savvy, influential patients have pharmas attention and are growing relationships with industry. How firms have just begun to tap the potential of this emerging segment
[Excerpt]
While many pharma and device firms remain on the sidelines, understandably so, the lure of gaining a rapport with patients on social networks is reason enough for some to venture forth, despite the unknowns.
Over the past year or so, the role of patients as an influence and information channel for pharma has blossomed. Experts on the trend say it’s comparable to the rise of key opinion leaders (KOLs) in the physician world—doctors, typically from academic medicine, who reach out to other physicians likely to prescribe a product.
Two main groups of patient advocates have experience with products. The first receives training from boutique agencies like HealthTalker and Snow Companies, which specialize in word-of-mouth communications and use the real-life stories of patients to deliver marketing messages.
The second and perhaps most visible segment of patient advocates are those, like Hernandez and Sparling in the diabetes realm or Dave deBronkart (aka e-Patient Dave) in cancer, who are especially adept at creating content.
The foremost bloggers have become, effectively, small communications firms unto themselves, says Jack Barrette, founder and CEO of Wego Health, an online patient network that also acts as a liaison between its “health activists” and pharma to create educational programs.
“[The high-profile advocates and bloggers] want to communicate very valuable content and have created an agency structure—they’re professionals, in a good way, and have managed to carve out areas where they can be seen as agency-like,” Barrette says.
Beyond that top layer is a group who also blog but don’t necessarily support themselves through their advocacy. It’s that group, which Barrette calls the health activist middle class, that companies are now learning from: “They’re so powerful because their numbers are so vast, and they’re trusted because they’re not semi-professionals.”
There’s a third tier online, “who don’t even consider themselves patients,” observes Wendy Blackburn, EVP, Intouch Solutions. Around a third of US adults use social media as a health resource, according to a 2012 survey of 1,060 US adults by PricewaterhouseCoopers, and most probably fall into this third group.
“It’s someone who maybe just got diagnosed and doesn’t even realize there’s this discussion we’re having about pharma and social media,” says Blackburn. “They just go online for information.”
Participation is not without its pitfalls. For instance, sources say patient-generated content is vulnerable to the same creative restrictions as most healthcare marketing.
Marketers playing in social media also need to stay vigilant and ride the waves of the shifting digital landscape, such as when Facebook abruptly changed course in 2011 and forced pharma pages to open their walls to user comments, prompting several drugmakers to shutter theirs rather than commit to 24/7 monitoring of posts.
“If pharma can drive patients to accurate information, it furthers the goal of optimizing treatment experience and promoting adherence,” says Tara Rice, manager of health education for the agency HealthEd. Rice points to a 2012 Wolters Kluwer survey that found 65% of people who turn to the internet with medical questions say they trust the information they find, “which is scary, because there’s a lot of inaccurate information online.”
Nevertheless, patient advocates and some pharma and device companies seem to be finding ways to work together.
See on www.mmm-online.com
See on Scoop.it – Health Care Social Media Monitor
Medicine 2.0 ’13, aka the 6th World Congress on Social Media, Mobile Apps, and Internet/Web2.0 in Health and Medicine, this year hosted in London, will once again be very international and contain a unique mix of traditional academic/research, practice and business presentations, keynote presentations, and panel discussions to discuss emerging technologies in health and medicine, with an emphasis on Internet-based, social media, and mobile technologies.
We strive for an interdisciplinary mix of presenters from different countries and disciplines (e.g. health care, social sciences, computer science, engineering, or business) and with a different angle (research, practice, and business)
See on www.medicine20congress.com
Check out this exclusive interview by Michael Weiss with Dr Kevin Pho, founder of KevinMD.com on the topic of the increased role of Health Care Social Media in the Practice of Medicine.
Speaking about the interview on his blog, Professional Patient Perspectives, Michael writes:
I think you will enjoy Dr. Pho’s informative and thoughtful answers as we talked about everything from Rating Physicians on-line to integrating mobile health & Smartphones into the traditional medical examination room to the present/future effects of ObamaCare on Healthcare and discussed the prospects of using technology like Skype for Video Medical Exams and chronic illness Follow-ups.
