See on Scoop.it – Health Care Social Media Monitor
More medical directors and doctors are saying hospitals must turn to social media – not just to help market and advertise their services, but to help further research on rare diseases.
Articles
Handy cheat sheet for online social media posting (relevant to all social media users)
Craig Van Korlaar has created this handy one-page social media posting guide to serve as a helpful free resource to anyone on the web. If you wish to download or share this online or off, you will find the link here.
One Doctor’s Prescription to Avoid Social Media Overload
See on Scoop.it – Health Care Social Media Monitor
We’re welcoming our second guest blogger, Mark Ryan, M.D., to The Doctor’s Tablet. Dr. Ryan has been among the leaders in the adoption of social media by doctors and medical professionals, regularly writing about the subject.
See on blogs.einstein.yu.edu
Can Tweets Predict Citations?
See on Scoop.it – Blogging For Business
Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter and Correlation with Traditional Metrics of Scientific Impact
See on www.jmir.org
Social Media Scientific Session of Mayo Clinic
See on Scoop.it – Health Care Social Media Monitor
The Mayo Clinic Center for Social Media is convening our first Social Media Scientific Session on Thursday, Oct. 18, 2012 as part of our social media week at Mayo Clinic, and we’re inviting abstract submissions demonstrating the value of social media in health care.
See on hcsmmonitor.com
Do Hospital Blogs Lose Credibility by Accepting Paid Advertising?
Earlier this year, Mayo Clinic received some fairly harsh criticism for accepting paid advertising on its blog. You can read one example of that criticism in an article from Mark Schaefer titled “Lessons from a horrible social media strategy.” Here’s a quote from Mark’s article, but read the whole thing to understand the context:
“Here is a word I rarely use on my my blog: Stupid. But I think it is an unavoidable description when an organization sells the soul of their brand for a few advertising dollars with a mindless strategy of advertising children’s clothes to women who have just lost their child.”
As Mark points out, one of the challenges with accepting advertising and having it appear on the same page as health content, is that at times it will make you appear to be stupid and you run the risk of offending readers when the ads…
View original post 448 more words
Healthcare Marketing: Customer Service Expected Component of Social Media
Almost half of Facebook followers of your brand expect a customer service component.
Consumers are expecting brands to provide customer service options in their social networks. A survey conducted by Oracle found that online users of social networks expect pathways to customer service from the social media site. The expectations include click thrus to customer service departments and instant messaging.
Forty-six percent of Facebook users expected brands to provide customer service options through the social network. Twenty-nine percent of blog followers expected customer service options compared to just seventeen percent of Twitter followers.
Not only do consumers expect customer service options, they also expect quick responses. Over half of Facebook users and eight out of ten Twitter users expected responses within 24 hours or less. Social media is always on and responses to concerns and issues are expected quickly.
The most common reason to follow or like a…
View original post 115 more words
Social Media Scientific Session of Mayo Clinic
As a member of the External Advisory Board of Mayo Clinic Center for Social Media, I’m gadly sharing their recent announcement:
The Mayo Clinic Center for Social Media is convening our first Social Media Scientific Session on Thursday, Oct. 18, 2012 as part of our social media week at Mayo Clinic, and we’re inviting abstract submissions demonstrating the value of social media in health care.
We’re looking for case studies documenting the impact of social media, as well as results from quality improvement projects and IRB-approved research protocols studying the use of social media in health care. Abstracts may relate to data gathered through social media or to the effectiveness of social media interventions.
I am learning so much about health apps from Candida’s wonderful blog
Intersection of Social Media and Healthcare
See on Scoop.it – Health Care Social Media Monitor
Podcast Interview with Howard Luks, MD on Social Media in Healthcare. Dr. Luks blogs, Tweets and engages patients through social media. Here his recent interview.
See on www.hitechanswers.net
