Are you curious about which social media sites people use according to an age demographic?
Pew Research Center has provided thebreakdown by agefor American adults in 2021.
YouTube and Facebook are the most popular online platforms, and their user bases are most representative of the population as a whole.
Even though other platforms don’t match the overall reach of YouTube or Facebook, there are certain sites or apps, such as Instagram, Snapchat, and TikTok, that have a particularly strong following among young adults. A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%), while roughly half use TikTok. They stand in stark contrast to those of older age groups. While 65% of adults ages 18 to 29 report using Snapchat, just 2% of those 65 and older do so – a difference of 63 percentage points.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.
This week’s cool tool recommendation is Preview, a super useful Instagram app.
Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.
Features at a glance
DRAG & DROP
Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.
ANALYTICS & INSIGHTS
Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.
AMAZING FILTERS
Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.
REPOST
Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.
PERFECT YOUR CAPTIONS
Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.
HASHTAG FINDER
Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.
SCHEDULE
Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.
Pricing
All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.
Are you using Instagram for your healthcare communication?
Instagram (IG) enables healthcare providers the opportunity to connect in an immediate way with their patients. It is particularly good for community outreach activities and patient education. Healthcare providers can also use IG to show users a behind-the-scenes view of their practice.
Dermatologists, cosmetic dentists, and plastic surgeons can benefit from Instagram by using photos or video to illustrate their services. Practices can showcase before and after photos of patients, as well as videos or illustrations that educate patients on procedures and treatments.
A recent report by SproutSocial shows some of the latest facts and figures about Instagram, which it believes will reinforce your decision to use Instagram as a marketing channel.
Instagram users/usage at a glance
Over 2 billion monthly active users
Most downloaded app in Q4 2021
More than half of global IG users are aged 34 years or younger
17.9% of global IG users are men between the ages of 18–24
59% of users log in daily — 38% will do so several times a day
Instagram content statistics
The average engagement rate per post is 0.98%. RivalIQ’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. The median across all industries is now 0.98%. For influencers, though, the engagement rate per post is much higher at 1.42%.
To put this into context, this rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%).
If you’re looking to increase your engagement rate, consider carousel posts which have the highest engagement rate per impression.
Take action: Check out these free templates to create carousel images
Stories also increase the engagement rate. You should post up to five stories a day, according to the report. Doing so ensures that you have a retention rate of over 70%.
Which type of Story works best?
In Stories, you have the option of posting images or video content. For accounts with fewer than 100k followers, SproutSocial recommends image content, which beats out video content for story reach.
However, those are just Story stats. If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial.
What’s the best day to post on Instagram?
According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. The worst day to post is Sunday.
Take Action: Schedule your content for maximum engagement at optimal times.
Is this the best place for you to engage your audience?
The largest age group is 18–34 years old, consisting of 62.2% of all users, so if your target audience falls into this bracket, then Instagram is definitely the place for you to communicate.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.
This week I’m recommending Quuu – a hand-curated content suggestion platform that connects to your scheduling tool of choice.
Here’s how it works
Sign up, connect your account and choose from over 300 interest categories to receive suggestions that matter to you and your audience.
With the free account, you can choose up to 5 interest categories, get suggestions automatically sent to your connected accounts two times a day (six for a paid account).
Relevant suggestions will be queued to your scheduling tool where you can choose to manually curate posts yourself or Quuu will post for you.
This week I’m recommending Videoshop a free stand-alone video recorder and editing app.
Because the app enables you to record and edit video in one place, you don’t have to use several different apps to create your video. Features include the ability to integrate your favorite songs to your video, add subtitles and noises like applause sounds. You can also adjust video speed to slow or fast, merge multiple clips into one and choose transitions to animate between video clips.
Health information should be easy to access, use, and understand for everyone, including both patients and their caregivers. However, despite the increasing availability of medical content from different forms of media, studies have shown that few non-experts can understand, or act on, the health information available
Often, the text is written so that it is beyond the general reading level, limiting understanding and hindering decision-making.
Enter the plain-language summary.
Plain language summaries (PLSs) have been introduced to give readers a clear, nontechnical, and easily understandable overview of medical, scientific, and policy literature.
Text is written using short, clear sentences, using everyday English words, and avoiding complex grammatical structures. Consequently, a PLS can explain complicated medical research to nonexperts, thereby extending scientific information’s reach and empowering non-experts to act on the information they receive.
Further, scientists directly disseminate their findings to a wider audience outside of the scientific community, ensuring greater clarity and reducing the possibility of misinterpretation by the media or social media.
Even though the rationale for providing patients with plain language summaries is well understood, little is known about specific patient preferences for PLSs.
Until now.
According to a survey published in the Journal of Medical Internet Research, infographic-based plain language summaries (PLSs) are most preferred by patients and caregivers, followed by a text-only summary of medium complexity.
Healthcare blogs range in content and style, from commentary on a current issue to patients sharing their lived experience with a disease and healthcare professionals educating patients on the management of an illness.
When it comes to marketing your practice, a blog is a powerful addition to your business website.
A blog can help you drive traffic to your website, convert that traffic into leads, establish authority in your industry, and grow your business.
Yet, how many people are actually finding your blog and reading it?
SEO company, Ahrefs set out to answer the question of how much content gets any search traffic from Google, and they got a stunning answer.
If you don’t want your readership to fall into the blue zone above, then check out my latest LinkedIn article, which outlines the ten most common blogging mistakes businesses make and how to fix them!
This week I’m recommending Repost – a simple tool that makes it easy to repost your photos and videos on Instagram while giving credit to the original Instagramer.
When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.
I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Responsinator.
Responsinator lets you see how your website looks on the most popular devices.
Why Mobile Responsive Websites Are A Must
Mobile first-indexing is now fully underway and there’s no excuse for having a website that is not optimized for use across all platforms in 2022. Most people aren’t looking at your website on a desktop or laptop anymore. They are looking at it on a phone or tablet.
Recent studies show 52% of smartphone users gather health-related information on their phones, ranging from information around a specific medical procedure to diet and nutrition best practices.
Having a mobile-responsive site (ie one that automatically changes its layout and placements of certain menus and buttons automatically) is important because firstly, over half of patients search online for health information on their smartphone, and secondly, Google now gives ranking priority to those sites that are mobile friendly. In fact, Google has stated that it will penalize websites that aren’t mobile-responsive, so if your site isn’t optimized for mobile devices, you’ll likely lose out significantly in the organic search rankings.
Health Care Social Media 