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Posted in Cool Tool

Monday Morning Cool Tool: FreePik

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is stock image site FreePik.

FreePik offers users, high-quality graphic designs: exclusive illustrations and graphic resources. It operates on a freemium business model which means, the majority of the resources offered at Freepik can be used for free, only having to credit the author of the illustration to Freepik. In addition, for a small fee, you can subscribe to the Premium plan and use the illustrations without any accreditation whatsoever.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Qzzr

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some recommended tools with you at the start of each week. This week’s cool tool recommendation is Qzzr a tool to create engaging quizzes, polls, and lists to drive social traffic.

The basic plan is €24.99 per month, but you can try it for free to see if it’s right for your marketing.  if you are looking for a more advanced interactive marketing solution, check out Ceros for quality, interactive e-books, infographics, microsites, and more.

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Text Readability Consensus Calculator

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is the Text Readability Consensus Calculator. It takes a sample of your writing and calculates the number of sentences, words, syllables, and characters. It then takes the output of these numbers and plugs them into 7 popular readability formulas to help you find out the reading level and grade level of your materials and help you to determine if your audience can read what you have written.

Here’s what happened when I plugged the above paragraph into the tool.

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And the result

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So I come out with a difficult to read score – ironic given that I took much of the text from the description of the tool pasted on the website! That aside, it’s a good reminder to us to write more clear, accessible, and understandable copy when we write for a general audience.

Posted in Cool Tool

Monday Morning Cool Tool: Recite

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is Recite, a tool to create quote images.  Quote images are one of the most popular types of content on social media and Recite is a really simple tool to try.

You simply enter your quote into the editor on the homepage, and then select a layout from a gallery of templates.

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Try it for yourself at http://www.recitethis.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: IM Free

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource IM Free.

IM Free is a “curated collection of free web design resources, all for commercial use.” The royalty-free stock photos are organized by themes such as inspiration, recreation, and ambient. On the site you’ll also find free templates, icons, button makers, and more.

Check it out at http://imcreator.com/free

Posted in #HCSM

How to Create an Awareness Campaign with Social Media

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started?

Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. On Thursday, 22 February, I will be hosting an online webinar with Mayo Clinic Social Media Network, in which I will show you how to plan and execute a social media campaign from setting your campaign objectives right through to measuring your campaign’s impact. You will also learn creative ideas and best practice tips from other successful campaigns.

At the end of this webinar, you will be able to apply the learning to:

  • Clarify your campaign message
  • Set defined goals and performance metrics
  • Find and reach your target audience
  • Choose the right tactics and tools to raise campaign awareness
  • Leverage the power of online influencers to increase campaign reach
  • Create shareable content with clear calls-to-action
  • Plan your content calendar to maximize momentum
  • Use the power of storytelling to create impact
  • Measure your results

Details and Signup 

Hope to see you there!

Posted in Cool Tool, Visual Marketing

Monday Morning Cool Tool: Pixabay

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty-free stock image resource Pixabay.

Pixabay hosts over 650,000 free stock photos, vectors, and art illustrations free of copyrights under Creative Commons. You may download, modify, distribute, and use them royalty free for anything you like, even in commercial applications. Attribution is not required.

 

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Burst

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Burst

Burst is powered by Shopify, with many of its collections created with entrepreneurs in mind. “Business Ideas” features free photo collections and case studies that revolve around trending ecommerce niches. The free photo sets include both the product shots and lifestyle images, so that you have all the stock images you need to create a professional brand for free.

Check it out at https://burst.shopify.com

Posted in Cool Tool, Infographics, Visual Marketing

Monday Morning Cool Tool: Picjumbo

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week’s cool tool recommendation is royalty free stock image resource Picjumbo.

Picjumbo is free stock photo site created by designer and photographer Viktor Hanacek in 2013. Users can click through the different categories of over 600 free high resolution photos, with the option of upgrading to Premium for new unpublished images to power your social media marketing.

Check it out at https://burst.shopify.com