Category: #HCSM

These days it seems ‘de rigueur’ to work according to a set of Principles. I blame GDS 🙂

At work I have outsourced the heavy lifting to Aviation House and just follow these https://www.gov.uk/designprinciples but I’ve been thinking a bit about my own, personal principles when it comes to this blog and particularly social media. Especially since my recent talk at #somesw and also some stuff I contributed to a Twitter conversation on social media.

So here are mine;

1. Be myself.

I follow the ‘whole person’ attitude to social media. I don’t have separate work and personal accounts. Like Popeye once said “I yam what I yam.” I’m not saying this is for everyone but it is my approach. My voice online is pretty much my voice full stop (Bristolian accent and all.)

2. Be honest.

While I do self-censor myself to some extent – I am a professional…

I’ve been fascinated with the rise of physician-only online communities for some time. The rise of the “digital physician” has significant implications for physician marketing and physician relations. It is a trend worth following. Today, approximately 1/3 of all physicians in the U.S. belong to a physician-only online social network.

One of the leading physician social networks is Sermo. Earlier this week Sermo’s PR team contacted me to share their latest news – the development of four new Social Hubs joining the current six specialties for Multiple Sclerosis, Oncology, Diabetes, Cardiology, Obesity, and Infectious Diseases. Each Social Hub is led by a group of more than 40 SERMO users that generate discussion topics and create authoring polls for members. They provide users with a platform for learning and a forum for professional networking and development. (SERMO is a physicians-only social network with over 270,000 U.S. physician members. It competes with…

On the Samaritans website, in a recent ‘update’ on Samaritans Radar, they note:

“We understand that there are some people who use Twitter as a broadcast platform to followers they don’t know personally, and others who use Twitter to communicate with friends. Samaritans Radar is aimed particularly at Twitter users who are more likely to use Twitter to keep in touch with friends and people they know.”

So the people behind Samaritans Radar – and I don’t believe for a moment that this is the Samaritans as a whole – think that there are basically two modes of usage of Twitter: broadcasting information to people you don’t know, and communicating with friends. Now I’m a pretty prolific Twitter user – I’m closing in on 150,000 tweets – but I would say that even now I’ve only scratched the surface of the possible uses of Twitter, and the possible ways to…