Instagram recently released a second stand-alone app called Hyperlapse. It allows users to create short, time-lapsed clips without the assistance of any additional high-tech video equipment. For a healthcare facility, this app has much untapped marketing potential. Here are four ways you can put it to work at your facility to enhance brand awareness.
Source: healthworkscollective.com
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Using hashtags to overcome tweet chat language barriers
Source: radiationnation.com
A terrific idea from Dr Katz
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Cadient Group
Source: getresultsinaction.com
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One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic (below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly, they don’t have a clue. The best time to post is totally dependent on who you are communicating with. If you’re speaking with physicians, they are often on social media between 5:30am and 6:30am and then again late in the evening. Many moms access their social media accounts before everyone gets up in the morning (before the craziness starts) and after the kids go to bed at night.
I would also point out that on a platform like Twitter you…
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The chief marketing officer of this pediatric powerhouse says that social media and mobile access are essential to its strategy and “innovation p
Source: healthleadersmedia.com
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Great insight for us! RT @DeloitteHealth How would you rate the credibility of #health info provided by social media? http://t.co/j50E6ZRwJB
Source: twitter.com
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The Federation of State Medical Boards (FSMB) recently issued guidelines for the use of social media and social networking in medical practice. You could read the entire 17-page document here, or I can paraphrase their recommendations in one tweet-sized blurb: Physicians should never interact with patients on social media websites. Ever.
Source: www.aafp.org
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The health and technology communities have been buzzing about the possibilities of digital health, but is it possible those boosters have argued beyond the evidence? The clinical proof underpinning the effectiveness of digital health is, so far, somewhat sparse. Between the government’s electronic health-record incentive programs pumping billions into healthcare, and private sector interest, investment in the sector is rising. But what if the evidence doesn’t support that enthusiasm?
Source: www.modernhealthcare.com
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Back pain is common. Nearly all of us have at least one episode in our lives, and two-thirds of us will have it repeatedly. Exercise, though it may seem counterintuitive, is often the best medicine.
Source: www.npr.org
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By Katie Moran, Boston College Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47x the net worth […]
Source: www.forbes.com
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Health Care Social Media 