Category: HCSM

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This easily read Guide addresses the relationship and communication among the health care team (patients and their lay and professional caregivers), safety, information gathering, privacy, cost, and health care’s future.

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1. Establish authority.
First and foremost you must establish authority. Your must know your stuff. Faking it online will not get you far. 

 

2. Social proof.
Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are. 

 

3. Walk the walk.
Everything about your online persona, website, blog and social profiles must not only talk the talk but your actions must walk the walk of whatever you say you do. 

 

4. Be consistent in both life and business.
The days of separating online and offline personas are over and done. You can’t be one person offline and a better, different person online. 

 

5. Hang with the right peeps.
If you hang out with 9 brokes, chances are you are going to be the 10th! Hang out with people you learn from, people who build you, empower you and make you a better person. 

 

6. You had me at first tweet.”
Don’t be negative Nelly all day. Give your Twitter and Facebook readers good nuggets of information that help them, inspire them and enable them to get to know you better. 

 

7. Take time for relationships.
If you are finding it hard to build real relationships online then chances are you are not taking the time to get to know someone. Take time to truly connect with others. 

 

8. Build a platform that invites conversation.
If your platform reads like a billboard or corporate collateral from the 1980′s then chances are you are not going to inspire much conversation. Ensure that everything from your content to blog share buttons, commenting systems, opt-in forms, contact forms, colors, and lanugage are all inviting.

 

9. It’s not about you!

As much as you want to think that your Twitter profile, tweet stream, Facebook business page and blog are all about you, they aren’t. Yes, you can use these platforms to establish authority, build community and trust, it is not a walking billboard of YOU. Your online personas should scream helpfulness, content that inspires, conversation that engages.

 

10. Author content.
Chances are you are in business because you know something. You hopefully know something that is going to help a business or individual otherwise you probably won’t be in business long. Make certain you establish your own content.

 

11. Be honest.

If you have an issue with a product, service, software, network, Twitter feed, Facebook post, blog post or other just be honest and acknowledge the issue. Hiding from it is not going to do anything that will bring benefit to you or your business. Don’t under estimate the power of your community and relationships. They are much more resilient when the relationship is built on trust and credibility.

See on socialmediatoday.com

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Smartphones, tablets and other gadgets of the digital age have the potential to transform the relationship between doctors and their patients – for the better, says a prominent American researcher in the fields of cardiology and genomics.

 

“There is a new-found capacity of any individual to drive the search for their own health information. That was never previously possible,” said Dr. Eric Topol, author of The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care, which was published this year.

 

Topol noted that physicians traditionally controlled patient access to medical tests and they were also responsible for interpreting the results. Now, a new wave of smartphone apps and digital devices will make it possible for patients to monitor their own vital signs.

 

In a recent interview, Topol pointed to miniaturized ultrasound equipment that can continuously scan the heart. Linked up to a smartphone, “you could wirelessly send the video loops [to a specialist] to interpret,” he said. Or better still, a smartphone app could make a diagnosis.

 

“The smartphone and the tablet are basically equivalent to the printing press in the 1400s. It’s a kind of a medical Gutenberg,” said Topol, director of the Scripps Translational Science Institute in La Jolla, Calif.

 

The old medical order, which is characterized by escalating costs, needs to be swept away to make room for digital innovations that put personal health information directly into the hands of patients, he said.

 

Some doctors will feel threatened by the loss of power, Topol said. But, in the end, relations between doctors and patients will be improved. “It will be a partnership, one where the doctor’s role will be to guide the patient who has all this information about himself or herself.”

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Women with larger social networks are more likely than women who are socially isolated to survive breast cancer, U.S. researchers say.

See on www.upi.com

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For women with early-stage breast cancer, large social networks predict better prognosis, and this association varies based on social support and burden, according to a study published online Nov. 9 in Breast Cancer Research and Treatment.

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Malcolm Gladwell recently wrote in The New Yorker that social media doesn’t effect actual change. Here’s why he’s wrong.

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The theme of this week’s Healthcare Social Media Review is: “Building Evidence for a Future of Open and Connected Healthcare.” And my premise is simple: Patients need other patients for support. Physicians need other physicians. Scientists need other scientists. And only when we have built systems to support sharing across these networks and we have adopted new skills to leverage collaborative models will we see real, meaningful improvement. But to get there we need to collect the evidence or ideas describing how this could work.

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During the summer, I was invited to attend Ideagoras 2012, taking place in Madrid next week. Unfortunately it clashed with some other commitments this month. However, the good news is that for thos…

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