See on Scoop.it – Health Care Social Media Monitor
Leaders have a strong core of content marketing/education Cautious experimentation by provider organizations The Rise of e-Patients Social Media’s role in pat
See on www.slideshare.net
Category: HCSM
Using Social Media Networking to Promote a Medical Website
See on Scoop.it – Health Care Social Media Monitor
Social media outlets as a part of your medical website design are great tools for marketing your medical practice and services.
See on rxmedicalweb.com
Social Media and health: the conversations are around experiences, both good and bad
See on Scoop.it – Health Care Social Media Monitor
Social networking use among Internet users ages 50 and older has nearly doubled –from 22% to 42% over the past year. This demographic is a sweet spot for healthcare marketers but exactly what are they looking for online and where are they going. News sites still remain the most trusted online healthcare resource (68 percent), while user-generated contributions on Wikipedia, Facebook, Twitter, YouTube and blogs are used less frequently (54 percent), according to results from a national consumer survey conducted by Makovsky + Company.
See on worldofdtcmarketing.com
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
See on Scoop.it – Health Care Social Media Monitor
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.
Marie Ennis-O’Connor‘s insight:
I was so impressed with how Buffer managed this latest social media hacking crisis. A great lesson for all brands in how to handle a social media crisis.
See on searchenginewatch.com
Study shows how social media engages people with chronic diseases
See on Scoop.it – Health Care Social Media Monitor
Using Facebook chats to convey health information is becoming more common. A study has set out to find the best way to boost participation in the chats to raise awareness of lupus, an autoimmune disease.
See on www.sciencedaily.com
Is Your Healthcare Marketing So Useful People Would Pay for It?
See on Scoop.it – Health Care Social Media Monitor
Healthcare marketing is more than just talking about your organization. It’s about providing value, or “Youtility”, as I learned from Jay Baer at the Social Brand Forum conference.
See on geovoices.geonetric.com
What Part of a Web Page Gets the Highest Viewership?
See on Scoop.it – Social Media Marketing For Non Profits
There’s been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable.
See on www.adweek.com
How to get people to notice (and love) your emails
See on Scoop.it – Social Media Marketing For Non Profits
Recently MarketingProfs reported that Q2 email open rates decreased 8.3% from Q1 levels. Click through rates also dropped slightly. While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are opening and acting on your emails. Fortunately, there are things you can do to build a stronger email relationship with your supporters now so that you will have better success when you send those December appeals. Try these tips:
Social Media in Healthcare Video Series – Part 1
See on Scoop.it – Health Care Social Media Monitor
Dr. Joseph Kim, healthcare technology expert, discusses how social media serves to educate patients.
See on www.youtube.com
The Evolving Role Of Healthcare Professionals
See on Scoop.it – Social Media Marketing For Non Profits
The Evolving Role of Healthcare Professionals Matthew Katz, MD October 20, 2011
See on www.slideshare.net
Health Care Social Media 