Category: HCSM

Posted in HCSM

3 ways to get docs to use hospital social media

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

Doctors are crucial to hospitals’ marketing and social media strategies but organizations across the country struggle to get their physicians to use social media.

Marie Ennis-O’Connor‘s insight:

Create educational content:  Ask your physicians for the instructions they repeat throughout the day to patients and suggest they work on an instructional video or article on the subject that the hospital can post online.

 

Do the legwork: Make it easier on doctors by assigning marketing department staff to create accounts and upload physician bios and photos.

 

Share results with physicians: Reward doctors who share their expertise by showing them how their photos, videos or articles led to an increase in traffic to your hospital website or rise in clinic registrations.

 

See on www.fiercehealthcare.com

Posted in HCSM

It’s Time for Consumers to Get Serious about Their EMRs

Posted on by Editor

kmgus's avatarHealthIT Plus - A Healthcare IT Blog

A new survey shows that many consumers are willing to switch doctors in order to get access to medical data

http://ak3.picdn.net/shutterstock/videos/4498373/preview/stock-footage-female-doctor-talking-to-patient-using-tablet-computer.jpgA recent survey shows that a large number of US consumers (41 percent) are willing to switch doctors in order to get complete access to their medical records. And patient education and increased patient engagement is to blame for this. Doctors, although are not showing the same enthusiasm.

The survey covered over 9000 people in nine countries. Few key findings of the report are:

  • Only About one-third (36 percent) of consumers have access to their EMR
  • Amongst those who have, more than 57 percent have taken ownership of their medical records by self-tracking personal health information, including health history such as physical activity and health indicators such as blood pressure, weight etc.

View original post 151 more words

Posted in HCSM

Study shows effectiveness of using social media as a tool for educating high-risk groups about HIV

Posted on by Editor

See on Scoop.it – Health Care Social Media Monitor

What is an effective way of educating men at high risk for HIV about the importance of home-based HIV testing and prevention? Talk to them where they hang out, on Facebook and other forms of social media.

A team of researchers, led by Sean D. Young, assistant professor of family medicine and director of innovation at the Center for Behavior and Addiction Medicine at the University of California at Los Angeles, set out to do just that.

“We created communities from scratch,” said Young, referring to the invitation-only Facebook groups that were designed to provide health information, and to increase the rate at which men used HIV testing kits.

Their findings have been published in the Sept. 3 issue of the journal Annals of Internal Medicine. The National Institute of Mental Health and the Center for HIV Education, Prevention and Treatment Services at UCLA paid for the study.

In a world where social media continues to evolve, one of the key aspects about using it is making sure that the platform is something that people still use.

 

 

See on www.cleveland.com