Posted in HCSM

Community is Not a Buzz Word 

Gail Zahtz writes:

Bring everyone together.  Respect the expertise each has.  Rely on evidence for medical information, training and provider expertise for direction.  Give power to the patient stories- every single one of them.  Provide rated resources so that people can easily find help.  Enable communities that can focus around shared goals, roles, visions and ideals- create the largest center for learning and sharing internationally by empowering people to lead and encouraging them to ask.  Support the trusted relationships that have always been the epicenter of healthcare delivery- the relationship between the physician and patient.  Include the caregivers and the healthcare providers, the students and the scientists, the manufacturers and the non-profits.

We don’t need more technology- we need to use the tool of technology to support community.  And we don’t throw out the “old” supports- the value of books and in-person events.  Communities of Practice have been used for years from medical journals to local government.  Open source technology has proven that vast teams of volunteers can work together towards common goals and real solutions.  This is neither new nor rocket science… or so I thought……

Read this in full on blog.gailzahtz.com

Posted in HCSM

Health sites: too complex, and full of cliches

See on Scoop.itHealth Care Social Media Monitor

The importance of health literacy hit home for Lisa Gualtieri when a Cambodian refugee diagnosed with cancer asked her to act as a patient advocate.

 

She played the role of a “salty tongue,” a Cambodian expression that paints outspokenness in a positive light. But even though the patient’s family was in the room when doctors took the time to answer every last question about test results and treatment options, the refugee’s family would call Gualtieri hours later to review what doctors had said.

 

A new study, published Monday in JAMA Internal Medicine, suggests one potential reason for the family’s confusion: Despite good intentions, many experts may be creating educational materials that are too difficult for patients and their families to grasp.

 

“Patients will often come to the office, and one of the first things they say to you, especially about technical information, they’ll say that they’ve been on the Internet, and they’ll quote one or two key phrases back to you,” said study author Dr. Charles Prestigiacomo. “Unfortunately, the little soundbites, while accurate, may not be complete.”

See on uk.reuters.com

Posted in HCSM, Infographics

How to take control of your online reputation

According to research compiled by US-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.

Whether you are a doctor in private practice, or a marketer for pharma or a hospital brand, see this infographic below as a reality check for you if you care about how your brand is perceived online.

This infographic presents case studies of four major brands on building and maintaining a strong online reputation – advice that is just as relevant to your healthcare digital marketing efforts.

 

The Key to Building a Strong Online Reputation [Infographic]

 

Posted in HCSM, Patient Empowerment

5 lessons Inspire learned from its 5 million posts written by patients and caregivers

InspireRecently, Inspire passed a milestone: five million posts written by the patients and caregivers in its  online health community.The  sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out.

Here they are:

Patients want doctors to treat them as partners. Patients expect their doctors to listen to them not only about their symptoms, but also about their own perspectives on their condition. To be clear, patients don’t want to play doctor, but many patients—especially those with rare diseases—become highly educated about their condition and have done research which they believe bears consideration. The asymmetry of medical information available to patients versus doctors is almost gone, and today any one of us can go online to learn a great deal about a medical condition.

Patients are less cynical about pharma companies than you’d think. Patients want the medical system to work for them. They want pharma companies to make the drugs that help them and their loved ones. When we started Inspire, we were warned that patients would be overwhelmingly negative about pharma companies. This is simply not what we see. What we do see is a lot of discussion about how to optimize treatment, and a genuine interest among patients to best to benefit from their treatments.

Patients are not online just to vent. In our experience, patients seek three kinds of support: emotional, scientific, and practical. Many patients get scientific support from their physicians and online encyclopedic sources. But they are also hungry for practical information to improve their health, and they gather a lot of this information from their peers online. In two recent Inspire surveys—one of psoriasis patients, and another patients with the rare disease neurofibromatosis—each group said the primary reason they participated in online groups was to research the best available treatments. Emotional support and empathy are important, no doubt. But many patients share crucial practical information that only fellow patients know.

Patient communities aren’t ‘soft.’ The notion that patient-provided information is less important or valuable than physician-provided information is wrong. Different? Yes. Inferior? No. One only needs to spend ten minutes in our ovarian cancer group, for example, to immediately realize there is a great deal of knowledge and benefit being shared among patients 24 hours a day. This is in no way less rigorous or serious than traditionally authoritative sources of information. What is clear to us is this: patients who want to educate themselves about their health seek multiple sources of information, and they are smart enough to weigh those sources appropriately. To suggest patient-to-patient information about treatment options and decision-making is not as good as other kinds of support is patronizing and simply wrong.

Patients are generous. Patients, even some who are gravely ill, give of themselves in online groups in profound ways. It is clear to us that patients want to help one another, and in doing so, many discover they help themselves.

See on www.healthcarecommunication.com

Posted in HCSM

mHealth Symposium, European eHealth Week, Dublin (12-14 May 2013)

David Doherty's avatarmHealth Insight



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NOTE: This post was originally a page on the blog located at mHealthInsight.com/mHealth-Symposium. The event has now concluded and the page has been converted into a post dated to the close of the meeting as a record of the first international mHealth meeting to be hosted in Ireland. We would like to thank everyone who contributed to make the meeting and networking such a success especially the great speakers, sponsors, organisers (the Healthcare Informatics Society of Ireland and HIMSS), delegates and people of Dublin who provided their fabled levels of hospitality to make eHealth Week such an occasion.

Click here to read the review post from the event including videos and podcasts of key talks.

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mHIMSS_mHealth Symposium Dublin Ireland


We’re approaching the ‘Mobile Moment’ – the point in time when mobile penetration per capita = 100% and when mobile becomes the first ever technology that is as widely distributed…

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