Posted in HCSM

The Impact of Social Networks on Parents’ Vaccination Decisions

See on Scoop.itHealth Care Social Media Monitor

Parents decide whether their children are vaccinated, but they rarely reach these decisions on their own. Instead parents are influenced by their social networks, broadly defined as the people and sources they go to for information, direction, and advice. This study used social network analysis to formally examine parents’ social networks (people networks and source networks) related to their vaccination decision-making. In addition to providing descriptions of typical networks of parents who conform to the recommended vaccination schedule (conformers) and those who do not (nonconformers), this study also quantified the effect of network variables on parents’ vaccination choices.

Marie Ennis-O’Connor‘s insight:

The conclusions of this study strongly suggest that social networks, and particularly parents’ people networks, play an important role in parents’ vaccination decision-making.

See on pediatrics.aappublications.org

Posted in HCSM

Review of the Uses, Benefits, and Limitations of Social Media for Health Communication

Social media brings a new dimension to health care, offering a platform used by the public, patients, and health professionals to communicate about health issues with the possibility of potentially improving health outcomes. Although there are benefits to using social media for health communication, the information needs to be monitored for quality and reliability, and the users’ confidentiality and privacy need to be maintained. Social media is a powerful tool that offers collaboration between users and a social interaction mechanism for a range of individuals. With increasing use of social media, there will be further opportunities in health care. Research into the application of social media for health communication purposes is an expanding area because increasing general use of social media necessitates that health communication researchers match the pace of development. Further robust research is required to establish whether social media improves health communication practices in both the short and long terms.

See on www.jmir.org