Tag: branding

Posted in Cool Tool

Monday Morning Cool Tool: Adobe Color

Posted on by Editor

This week’s cool tool recommendation is Adobe Color – a free online tool that allows you to create and explore color palettes.

Here are some of the things you can do with Adobe Color:

  • Create color palettes based on color theory: Use the color wheel to create palettes that are harmonious and pleasing to the eye. You can also use different color harmonies, such as complementary, analogous, and triadic.
  • Extract themes from images: Upload an image and Adobe Color will extract a color palette from it. This is a great way to create a palette that matches the colors in an image you like.
  • Explore pre-made themes: Browse thousands of user-created color palettes for inspiration. You can search by keyword, mood, or even specific color.
  • Accessibility tools: Adobe Color helps you create accessible themes that are usable for people with color blindness.
  • Integration with Adobe products: Once you’ve created a palette, you can easily use it in other Adobe products like Photoshop, Illustrator, and InDesign.

Website: https://color.adobe.com/

Posted in Hospital Marketing

42 Ideas for Building a Better Hospital Brand

Posted on by Editor

Interesting list of ideas to help you build your hospital brand.

Jimmy Warren's avatarMarketing Your Hospital

Becker’s Hospital Review  published an article providing 42 tips for building and promoting a hospital brand as offered by Dr. Rhoda Weiss, a healthcare consultant, editor of Marketing Health Services Magazine and a professor of healthcare marketing at UCLA.  Her suggestions are methods for creating relationships in order to build a brand.

Many of them your hospital may already be doing.  Some may not apply to your situation.  Some are operational and some are marketing.  But it is a list with basic, very good suggestions.

Peruse the list.  You may get some ideas that will help you build your hospital brand.

  1. Write welcome letters and call new staff
  2. Encourage staff with signage such as, “through these doors walk greatest staff”
  3. Recognize newcomers as “buddies,” and assign them mentors
  4. Develop a robust orientation program for staff and families
  5. Create pride cards based on what makes staff proud
  6. Implement an employee of…

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