Posted in #HCSM, Thursday Tip

#ThursdayTip: How To Create Facebook Collections With Saved Content

Welcome to this week’s social media tip. Today I want you to show you how to use Facebook Collections to curate and organize saved content for easy access and sharing.

Ever come across a piece of content on Facebook but don’t have time to read it in the moment? Did you know you can save that content to view later?  Facebook lets you save content (posts, events, pages, and photos) directly from your news feed and then easily access your saved items from the left navigation menu on the home page.

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Here’s how to do it.

To save content to your saved item list, simply click the three dots at the top right of any Facebook post in your news feed, and then simply select the option to save the content.

download - 2019-12-05T082106.892 When you start building a group of saved posts, you can start to organize it into collections, categorizing it by topic.

To create a collection, simply click on Create Collection in the left sidebar.  You’ll then be prompted to name your collection.

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If you want to add a saved post to a collection, simply click the Add to Collection button below the item in your saved list – or create a new collection.

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You can also share a saved item directly from your list by clicking the Share button.

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I find the ability to save content on Facebook and categorize it according to collections a very useful feature.  I like to share a #MondayMotivation quote each week and many times scrolling through Facebook I’ll find the perfect quote to save. Come Monday all I have to do is access my folder containing quotes to share one quickly and easily with my followers.

Here’s to your social media success!

Posted in Thursday Tip

#ThursdayTip: How To Post To Social Media At The Best Times

Welcome to this week’s social media quick tip.  This week I want to show you how to post to social media at the best times. 

Content has no value unless it’s amplified. One way to ensure amplification and optimize your social media reach is to post your content at the right so they reach your audience when they are online.

If you search for optimum posting times, you will find many guides online. You can follow these recommendations as a starting point, but I do recommend you do your own testing to see which days and times work best for your own particular audience within your industry.

One of the most comprehensive guides to the best times to post for the major social platforms is this one from Sprout Social.

Some of the top-line stats at a glance are listed below. These are global visualizations — for a more granular and industry-specific focus see the report in full.

Best times to post on Facebook

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  • The best times to post to Facebook are Wednesday at 11 a.m. and 1 p.m.
  • Wednesday is the best day to post on Facebook.
  • The safest times to post are weekdays from 9 a.m.–3 p.m.
  • Sunday has the least amount of engagement for Facebook during the week.
  • Early mornings and evenings, before 7 a.m. and after 5 p.m. have the least amount of engagement per day.

Best times to post on Instagram

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  • The safest times to post are Monday through Friday, 11 a.m.–5 p.m.
  • Another higher engagement time period occurs on Saturday around 10 a.m.
  • Sunday has the least engagement, as well as every day from 11 p.m–3 a.m.

Best times to post on Twitter

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  • The best times to post on Twitter are Wednesday at 9 a.m. and Friday at 9 a.m.
  • Tuesday and Wednesday are the best days to post on Twitter.
  • The safest times to post are Monday through Friday from 8 a.m.–4 p.m.
  • Saturday gets the least engagement.
  • Times to avoid that get the lowest engagement are every day from 10 p.m–4 a.m.

To sum up

Consistent social sharing can help you stay top of mind with your audience. It’s a common mistake to only post content once and then not again. To get the most engagement, visibility and reach, reshare your content on multiple networks at various times and in different ways. Vary your updates when you do — for example, highlight a different statistic or quote, or ask your audience a question.

These data points are general but they provide a good starting point to start testing your audience engagement. Try them for a month, take note of your findings and see if your engagement shifts at the end of the month.

Here’s to your social media success!

 

Posted in Thursday Tip

#ThursdayTip: How To Embed A Tweet On Your Blog

Welcome to this week’s social media quick tip.  This week I want to show you how to embed a Tweet on your website or blog. 

1. Select a Tweet to embed on your site. Click on the down arrow icon (v).

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2.  Select Embed Tweet from the drop-down list.

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3. Now simply and paste the code provided into your blog or website.

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An embedded Tweet includes the Tweet itself, any media contents (photos, video) so if you don’t wish to include these, go to Customization Options and check “Hide Conversation.”

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Here you also have the option of translating your embedded Tweet into another language and selecting the colour you would like it to appear as on your website or blog.

Here’s to your Twitter success!

 

Posted in Thursday Tip

#ThursdayTip: How To Save Links On Facebook

Welcome to this week’s social media quick tip.  This week I want to show you how to save links on Facebook.

Scrolling through your Facebook feed, you come across some interesting links which you’d like to save and read later when you have more time.

Did you know that Facebook has a handy save links feature to help you do this?

Here’s how to save links on Facebook

  • Click the ellipsis icon in the top right corner of the post/link you want to save.
  • Click Save link.

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To access your saved items on desktop, go to the left-hand sidebar and find Saved under Explore. Or just navigate to https://facebook.com/saved.

13 Interesting Facebook Tricks You Might Not Know

From here you can create collections to organize content for easy retrieval.

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