In my latest blog post on using Twitter as a healthcare tool, two of the findings which emerged in determining the credibility of tweets were that:
- users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments.
- users represented by the default Twitter icon are perceived as significantly less credible than users with any other type of icon image.
Clearly, establishing your online identity is a key factor in establishing your credibility. So, I will be very interested to see the results of an online survey on healthcare social media identity which will be presented in Paris in June at Doctors 2.0 & You.
If you would like to take part in this survey please click here to participate.