Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.


Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.


You can add one account per user for free. Paid plans start at $9 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Preview


I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance


Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.


Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.


Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.


Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.


Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.


Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.


Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.


All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:


Click to view the full Salesforce infographic 

Posted in Infographics

How To Use Instagram To Promote Your Medical Practice

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must (Instagram post engagement is up 416% over the last two years).

With 300 million active users, Instagram is worth integrating into your healthcare social marketing strategy. Use it to share photos of your conferences and events, host photo contests (for example ask people to post their pictures of healthy eating).  Check out for an example of a healthcare brand on Instagram. For more tips see this infographic below.


Posted in #HCSM

Photo- and Video-Sharing Trends on Twitter

See on Scoop.itHealth Care Social Media Monitor

Twitter users turn to Instagram, Tumblr and Twitter itself to post pictures. 36% of links are images, followed by 16% articles ad 9% video. Social photo sharing has seen major growth over the past year, due particularly to Instagram. 15% of images shared on Twitter are from Instagram, second only to direct image sharing to Twitter.

See on