Posted in Cool Tool

Monday Morning Cool Tool: Unfold

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending photo editor  Unfold – an app to help you easily create and edit Instagram Stories templates.

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Once downloaded you can choose from a wide range of 150+ templates to add pages to an Unfold story,  use advanced text tools with curated fonts and add unique stickers and export your stories in high resolution for seamless sharing to Instagram.

·The app is free- however, some of its templates do require in-app purchases to unlock.

Posted in Cool Tool

Monday Morning Cool Tool: Over

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending free photo editing app Over

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This tool allows you to add text and captions to your photos, but equally, you get full access to stock photography on Unsplash, Pixabay and Google Images. Use it to create eye-catching designs and make them your own with our blending and masking tools, and use layers to edit elements in isolation.

 

Posted in Cool Tool

Monday Morning Cool Tool: Filmmaker Pro

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Filmmaker Pro, an app that lets you edit landscape, portrait, and square video clips.

A unique feature of this app is that it lets you install custom fonts.

It’s available for free for iOS,

Posted in Cool Tool

Monday Morning Cool Tool: Charcounter

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending Charcounter –  a free tool that will count the number of characters, letters and words in your text.

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It’s a simple tool but certainly useful.

Posted in Cool Tool

Monday Morning Cool Tool: PicPlayPost

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending PicPlayPost – a free app for combining multiple videos and photos into a collage.

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Features

  • Full editing capabilities
  • Create up to 30 minute videos
  • Trim, speed up, slow down videos
  • Add multiple songs
  • Supports all formats (photos, videos, Gifs, live photos) and ratios (9:16 for IG stories, TikTok and Snap, 16:9 for YouTube)

It’s available for both iOS and Android.

Posted in Cool Tool

Monday Morning Cool Tool: Hype Type

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending video text animator Hype Type.

Hype Type is an iOS app that lets you add moving text and typography over images. It’s a super useful tool for Instagram Stories.

Hype Type also provides easy-to-use editing tools for speeding up, slowing down, flipping, or reversing your videos.

Once you’re happy with how your image looks, export it for sharing on Instagram, Facebook, Twitter, or wherever else you want to showcase your motion typography-enhanced photo or video.

Posted in Cool Tool

Monday Morning Cool Tool: Repost

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week. This week I’m recommending  Reposta simple tool that makes it easy to Repost your photos and videos on Instagram while giving credit to the original Instagramer.

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When you find something you want to repost in Instagram, simply copy the share URL and open Repost. Then in Repost, you can position the attribution mark and send the reposted media back to Instagram.

 

 

 

Posted in Cool Tool

Monday Morning Cool Tool: Later

I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Later, a scheduling and planning tool for Instagram.

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Use the app to sync photos and videos from your phone, desktop, Google Drive, or Dropbox and create a different content library for each Instagram account. And you can also search by hashtag, then save posts directly to your content library.

Pricing

You can add one account per user for free. Paid plans start at $9 per month.

Posted in Cool Tool

Monday Morning Cool Tool: Preview

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I love learning about new tools to make social media marketing more creative and effective, so I’ve decided to share some of my favourite tools with you at the start of each week.

This week’s cool tool recommendation is Preview, a super useful Instagram app.

Preview is your visual planner for Instagram. Use it to predict what your feed will look like before you post anything on Instagram.

Features at a glance

DRAG & DROP

Use the drag & drop to arrange your Instagram photos & videos. Design your own unique theme. Color coordinate. Predict how your feed will look like. Or simply plan your content in advance.

ANALYTICS & INSIGHTS

Track your performance, see best times to post & best hashtags. Optimize your account to get the most out of it.

AMAZING FILTERS

Design your own unique and amazing feed that reflects your personality or brand. Preview comes with 12 beautiful filter packs and 73 unique filters.

REPOST

Share other Instagrammers’ photos and videos. Save them in Preview for later. Curate your feed.

PERFECT YOUR CAPTIONS

Write your captions in advance and perfect them. Use the hashtag suggestion tool. Save your hashtag groups within the app and add them to new posts at a press of a button.

HASHTAG FINDER

Search for the best Instagram hashtags to grow your account. Search by category, country, city & Instagram community.

SCHEDULE

Set a day and time for your post. See what you have scheduled for the day, week and month. When it’s time to post, Preview will send you a notification. All you have to do is send your post to Instagram and paste your caption.

Pricing

All plans come with: Drag and Drop, Unlimited Posts, Photo Editor, Hashtag Finder, Hashtag Groups Manager, Beautiful Stock Photos, and Photo, Video and Carousel posts.

Paid plans start at $7.99 per month.

Posted in Infographics

8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature In Your Healthcare Marketing

Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook –  now reaches 800 million monthly active users and currently boasts 500 million daily active users.

Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.

Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares.  Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.

A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature.  Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.

Here’s how it works:

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And now for some creative ways to use the feature:

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Click to view the full Salesforce infographic