Posted in Infographics

How To Use Instagram To Promote Your Medical Practice

I recently published an article on the key trends to watch in social media and their relevance to healthcare marketing in 2015. The continuing growth of visual platforms, such as Pinterest and Instagram, confirm that incorporating visual content into your social media strategy is a must (Instagram post engagement is up 416% over the last two years).

With 300 million active users, Instagram is worth integrating into your healthcare social marketing strategy. Use it to share photos of your conferences and events, host photo contests (for example ask people to post their pictures of healthy eating).  Check out for an example of a healthcare brand on Instagram. For more tips see this infographic below.


Posted in #HCSM

Photo- and Video-Sharing Trends on Twitter

See on Scoop.itHealth Care Social Media Monitor

Twitter users turn to Instagram, Tumblr and Twitter itself to post pictures. 36% of links are images, followed by 16% articles ad 9% video. Social photo sharing has seen major growth over the past year, due particularly to Instagram. 15% of images shared on Twitter are from Instagram, second only to direct image sharing to Twitter.

See on