Is Instagram part of your healthcare marketing strategy? Instagram – the image-sharing site owned by Facebook – now reaches 800 million monthly active users and currently boasts 500 million daily active users.
Visual marketing was hotter than ever in 2017 and will only continue to grow in importance over the next few years. People connect more emotionally with images than text, and in an increasingly crowded digital landscape images can break through the online content clutter.
Visual content can be an incredibly powerful marketing tool – one that increases message association, brand awareness, and encourages engagement and shares. Healthcare marketing has been slow to adopt Instagram, but if you are looking to increase digital engagement in 2018, it’s time to add the platform to your online marketing mix.
A new infographic by Salesforce shares some creative ideas to make the most of Instagram’s multiple-image posting feature. Called a “carousel”, this feature lets you post up to 10 photos in a slideshow or an album and offers a host of possibilities to increase user engagement.
Here’s how it works:
And now for some creative ways to use the feature: