Posted in #HCSM

How to Create an Awareness Campaign with Social Media

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started?

Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. On Thursday, 22 February, I will be hosting an online webinar with Mayo Clinic Social Media Network, in which I will show you how to plan and execute a social media campaign from setting your campaign objectives right through to measuring your campaign’s impact. You will also learn creative ideas and best practice tips from other successful campaigns.

At the end of this webinar, you will be able to apply the learning to:

  • Clarify your campaign message
  • Set defined goals and performance metrics
  • Find and reach your target audience
  • Choose the right tactics and tools to raise campaign awareness
  • Leverage the power of online influencers to increase campaign reach
  • Create shareable content with clear calls-to-action
  • Plan your content calendar to maximize momentum
  • Use the power of storytelling to create impact
  • Measure your results

Details and Signup 

Hope to see you there!

Posted in Guidelines, Video

Mayo Clinic’s Social Media Guidelines

Mayo Clinic encourages professional and allied health staff to use social media tools appropriately and productively. This video, originally produced for Mayo’s new employee orientation program, provides guidance on behavioral expectations as well as links and information from the Mayo Clinic Center for Social Media on additional training resources available through its Social Media Health Network.

Posted in #HCSM, SlideShare

Professionalism And Health Care Social Media

Social media has the capacity to engage patients where they are-in social media platforms. Yet all too often healthcare providers let risk averse behavior prevent fuller participation and engagement. This presentation by Farris Timimi, MD, Medical Director for the Mayo Clinic Center for Social Media, provides an excellent overview of the moral obligation and benefits of meeting patients where they are, engaging them in a professional fashion and an overview of the risks and  benefits heralded by health care social media.